The nst blog

Managing from the Middle

Managing from the Middle – How to get the Most from your Influencer and Brand Relationships

  August 24, 2023

Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…

Education vs Experience

Education vs. Experience: Three Misconceptions Dispelled by Actually Working in PR

  August 2, 2023

According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…

Combatting Misinformation for a More Informed Society

Combatting Misinformation for a More Informed Society

  July 19, 2023

In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization,…

The Future of TikTok in America

The Future of TikTok in America

  June 30, 2023

TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…

Personalized Marketing

‘Personalized Marketing’ Is More Than a Buzzword

  May 30, 2023

The convergence of public relations and marketing has blurred the line between the two fields, prompting professionals to collaborate and create integrated campaigns. In this landscape, personalized marketing has emerged as a crucial element for success. Today’s consumers are exceptionally…

The Art of the Pitch

The Art of the Pitch: Embargo and Exclusive Pitching

  May 8, 2023

To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…

Tom Gable Retirement

Tom Gable Retires from Nuffer, Smith, Tucker

  April 25, 2023

A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…

Lights Camera Action Corporate Videos

Lights, Camera, Action: How to Harness the Power of Corporate Videos

  April 24, 2023

The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…

Tips for a Successful CTA

How to Write a CTA Worth Clicking On

  April 18, 2023

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

Simple Guide to ADA Compliance

A Simple Guide to ADA Compliance for your Website

  April 3, 2023

All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…

‘Make Things Better’ Initiative

Living Our Purpose with ‘Make Things Better’ Initiative

  March 1, 2023

There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…

5 Reasons to Invest in PR Recession

5 Reasons to Invest in PR During a Recession

  January 25, 2023

Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…


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