The nst blog

Personalized Marketing

‘Personalized Marketing’ Is More Than a Buzzword

  May 30, 2023

The convergence of public relations and marketing has blurred the line between the two fields, prompting professionals to collaborate and create integrated campaigns. In this landscape, personalized marketing has emerged as a crucial element for success. Today’s consumers are exceptionally…

The Art of the Pitch

The Art of the Pitch: Embargo and Exclusive Pitching

  May 8, 2023

To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…

Tom Gable Retirement

Tom Gable Retires from Nuffer, Smith, Tucker

  April 25, 2023

A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…

Lights Camera Action Corporate Videos

Lights, Camera, Action: How to Harness the Power of Corporate Videos

  April 24, 2023

The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…

Tips for a Successful CTA

How to Write a CTA Worth Clicking On

  April 18, 2023

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

Simple Guide to ADA Compliance

A Simple Guide to ADA Compliance for your Website

  April 3, 2023

All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…

‘Make Things Better’ Initiative

Living Our Purpose with ‘Make Things Better’ Initiative

  March 1, 2023

There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…

5 Reasons to Invest in PR Recession

5 Reasons to Invest in PR During a Recession

  January 25, 2023

Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…

NST Blog Lesson-Learned

Lesson Learned – Come Prepared with Solutions

  January 4, 2023

Everybody makes mistakes … everybody has those days … According to Harvard Business Review (and Hannah Montana) everybody makes mistakes – but they don’t have to be career limiting. No matter your experience level, you’re going to make mistakes in…

Lessons From a Public Affairs Professional Turned PR Pro

Lessons From a Public Affairs Professional Turned PR Pro

  November 14, 2022

Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…

Authentic Connections with your Audience hero image

Authentic Connections with your Audience

  November 9, 2022

The White House recently invited several TikTok influencers with a combined following of more than 67 million to Washington D.C. in an effort to encourage young voters to turn out to the polls ahead of the election on November 8th….

NST Blog Company Culture

Good People + Good Culture = Good for Your Bottom Line

  October 25, 2022

When people ask about your company, you may jump to share details on a big campaign you launched, media coverage secured, or an epic website redesign. But let’s not overlook who, made all of those big successes possible – the…


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