The nst blog

50th anniversary

Cheers to 50 Years!

  April 11, 2024

Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…

Better Together PR and Marketing blog

Better Together: The Relationship Between PR And Marketing

  March 14, 2024

There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…

Education vs Experience

Education vs. Experience: Three Misconceptions Dispelled by Actually Working in PR

  August 2, 2023

According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…

Combatting Misinformation for a More Informed Society

Combatting Misinformation for a More Informed Society

  July 19, 2023

In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization,…

The Art of the Pitch

The Art of the Pitch: Embargo and Exclusive Pitching

  May 8, 2023

To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…

5 Reasons to Invest in PR Recession

5 Reasons to Invest in PR During a Recession

  January 25, 2023

Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…

Authentic Connections with your Audience hero image

Authentic Connections with your Audience

  November 9, 2022

The White House recently invited several TikTok influencers with a combined following of more than 67 million to Washington D.C. in an effort to encourage young voters to turn out to the polls ahead of the election on November 8th….

NST Blog Company Culture

Good People + Good Culture = Good for Your Bottom Line

  October 25, 2022

When people ask about your company, you may jump to share details on a big campaign you launched, media coverage secured, or an epic website redesign. But let’s not overlook who, made all of those big successes possible – the…

Finding the Right Internship – A How to Guide

Finding the Right Internship – A How to Guide

  September 13, 2022

Public relations students hear time and time again about the importance of internships. Like any industry, internships play an important role in the PR world. Not only do they provide you with hands-on experience, but they also create opportunities to…

extroverts are bad listeners?

Listening in the Workplace – Easier Said Than Done

  September 2, 2022

I’m an extrovert, which means people (especially in business) often assume I’m a terrible listener. In the corporate world, extroverts can be viewed as blunt, assertive, action-oriented and self-centered. These traits can cause coworkers to perceive extroverts as inauthentic, especially…

Why Your Business Should Start a Podcast

Is This Thing On? – Why Your Business Should Start a Podcast

  August 16, 2022

As a business, hosting your own podcast can grow your relevancy by increasing exposure and strengthening relationships with your existing and target audiences. A podcast can also help differentiate you from competitors, increase brand loyalty, and provide additional content that…

Gratitude hero

The Benefits of Gratitude in the Workplace

  June 14, 2022

“Thank you.” How often do you say those two words? To some people, saying ‘thank you’ comes as second nature, but often, this small gesture can be forgotten when you’re in a rush, stressed or have too much on your…


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