At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.

This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.

Our Values

At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:

  • Push ourselves to explore.
  • Commit to quality and add value every time.
  • Be candid and kind.
  • Take ownership and do the right thing.
  • Balance hard work and fun while supporting one another.
  • Seek out diverse perspectives.
  • Get shit done.

Our Purpose

Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.

Our History

How It Started

The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.

The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.

Our legacy history
How It’s Going

How It’s Going

In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.

Our Adventures

A day in the life behind the scenes as a PR pro representing our client @WD40brand! 

#NSTpr #DIML #publicrelations #BTS #throtl
You never know where a good brainstorming session might end up.🤷🏼‍♀️
#9to5life #Publicrelations #relatable
True learning in public relations stems from “getting your hands dirty,” according to NST President Teresa Siles. 

In the latest blog in her series celebrating learnings from NST’s 50 years in business, Teresa shares examples from early in her career of how hands-on experiences helped shape her into the practitioner and strategist NST’s clients and team have come to rely on. 

Read more at the link in bio!

#WeAreNST #Anniversary #sandiego #publicrelations #redefiningpr
We are celebrating the summer solstice in style at our pickleball tournament! You could say we served. 🏸 🎾 


#pickleball #TeamNST #summersolstice
The struggle is real but worth it for a little face-to-face time with the team. 🥰 


#Publicrelations #Hybridwork #9to5life
San Diego Business Journal has selected NST’s Teresa Siles as a 2024 CEO of the Year finalist! This award celebrates and honors influential chief executive officers by acknowledging their contributions and commitment. The perfect cherry on top of NST’s 50th year in business! 🍒🥳 


#SDBJ #CEO #TeamNST #SanDiegoPR #Hiring
Our team worked with client @wd40brand to organize a Cars and Coffee event with local influencer partner @throtl this past weekend. The event featured some of Throtl’s latest builds, free WD-40 merch, free coffee and donuts, and a chance to win a set of wheels! What more could you want for breakfast?!

#wd40 #brandevent #throtl #publicrelations
Our recent graduates are going full-time, and it may take some getting used to... Luckily, our team is always there to support each other and make the transition for new grads and new hires as seamless as possible! But, you do have to work in the summer. 😉

#Hiring #TeamNST #recentgrad #publicrelationsagency
Sometimes social media managers have to get creative. 🤷😅

#workmeme #marketing #publicrelations #socialmediamanager #hiring
Join us in welcoming our newest account coordinator, Julissa Muro, to the NST team! 

Julissa graduated from @SanDiegoStateUniversity, majoring in public relations with a minor in history. While at SDSU, she was a Broom Student Fellow and was involved with @PRSSASDSU. She previously worked at a creative agency in San Diego for two years where she focused on social media strategy, content creation, and digital assets for hospitality and design clients. 


#newhire #NST #NSTteam
PR professionals thrive in a fast-paced world, but even the best need a mental reset. 🌞✨ At NST, we love integrating fun activities, such as corporate walks, to relax and recharge together!

#Wellness #PRLife #PRprofessionals #Hiring #WeAreNST #sandiegopr