About
At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.
This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.
Our Values
At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:
- Push ourselves to explore.
- Commit to quality and add value every time.
- Be candid and kind.
- Take ownership and do the right thing.
- Balance hard work and fun while supporting one another.
- Seek out diverse perspectives.
- Get shit done.
Our Purpose
Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.
We Are NST
Our History
How It Started
The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.
The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.
How It’s Going
In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.
Our Adventures
Part of our role in supporting clients is helping them share their stories with new audiences. Recently, the NST team invited @univision to @rmhcsandiego for a tour of the House and an in-depth introduction into the mission and services it provides for many in the Spanish-speaking community.
Alexa, play “The Climb” by Miley Cyrus ⛰️ Our CEO, Teresa Siles, has climbed her way from intern to CEO, and we could not be more excited to see her named one of the @sdbusinessjournal’s CEO of the Year Award winners! Our agency would not be where it is today without Teresa’s passion for exploration and dedication to redefining the industry.
Read the full feature at the link in our bio!
#SanDiegoBusinessJournal #CEO #Publicrelations #PRagency
NST is proud to support the San Diego Food Bank`s 14th Annual Summer Food Drive! Donations typically surge during the holidays, but the summer months are critical for ensuring children and families have enough to eat while school is out.
From now to August 20, you can support in two ways:
Join Our Virtual Fundraising Campaign (linked in our bio): Your donations make a direct impact by helping the San Diego Food Bank purchase essential items like fresh produce, frozen proteins and pantry staples such as beans, oatmeal and rice—ensuring diverse nutritional support.
Drop Off Donations: Bring nonperishable, unopened food items to your local Albertsons, Vons or Pavillions. Most needed items include canned meats, fish, vegetables, fruits, soups, stews, peanut butter, cereal and oatmeal.
Let`s unite to make this food drive a resounding success and ensure no family goes hungry this summer.
Together, we can make a difference!
Hats off to NST’s latest @leadsandiego graduate, Brogan Bunnell!
Brogan recently completed the LEAD Impact program, exploring the economic strengths and challenges of San Diego’s bi-national region. From biotech to housing to cross-border relations, the LEAD Impact program covers the gamut on all things San Diego and opens doors for San Diegans to lend a helping hand.
Brogan joins a long list of NST grads who have completed LEAD programming, all thanks to our partnership with LEAD San Diego and @sdchamber.
A day in the life behind the scenes as a PR pro representing our client @WD40brand!
#NSTpr #DIML #publicrelations #BTS #throtl
You never know where a good brainstorming session might end up.🤷🏼♀️
#9to5life #Publicrelations #relatable
True learning in public relations stems from “getting your hands dirty,” according to NST President Teresa Siles.
In the latest blog in her series celebrating learnings from NST’s 50 years in business, Teresa shares examples from early in her career of how hands-on experiences helped shape her into the practitioner and strategist NST’s clients and team have come to rely on.
Read more at the link in bio!
#WeAreNST #Anniversary #sandiego #publicrelations #redefiningpr
We are celebrating the summer solstice in style at our pickleball tournament! You could say we served. 🏸 🎾
#pickleball #TeamNST #summersolstice
The struggle is real but worth it for a little face-to-face time with the team. 🥰
#Publicrelations #Hybridwork #9to5life
Our team worked with client @wd40brand to organize a Cars and Coffee event with local influencer partner @throtl this past weekend. The event featured some of Throtl’s latest builds, free WD-40 merch, free coffee and donuts, and a chance to win a set of wheels! What more could you want for breakfast?!
#wd40 #brandevent #throtl #publicrelations
Our recent graduates are going full-time, and it may take some getting used to... Luckily, our team is always there to support each other and make the transition for new grads and new hires as seamless as possible! But, you do have to work in the summer. 😉
#Hiring #TeamNST #recentgrad #publicrelationsagency
