At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.

This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.

Our Values

At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:

  • Push ourselves to explore.
  • Commit to quality and add value every time.
  • Be candid and kind.
  • Take ownership and do the right thing.
  • Balance hard work and fun while supporting one another.
  • Seek out diverse perspectives.
  • Get shit done.

Our Purpose

Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.

Our History

How It Started

The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.

The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.

Our legacy history
How It’s Going

How It’s Going

In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.

Our Adventures

At NST, we never stop exploring! NSTers have access to an exploration fund designed to sponsor activities that allow team members to try new activities and challenge themselves in new ways.

Kirsten Skala recently attended a seaweed cyanotype workshop led by San Diego photographer and marine scientist @opoindex They used different types of seaweed to create a print using an alternative photographic process called cyanotype, which uses UV rays (the sun!) to expose and water to develop the print.

#NSTteam #workculture #exploration
Makayla Thompson is NST’s newest account executive! 🎉 

Makayla joins NST with two years of agency experience under her belt along with degrees in public relations and psychology from @Pennstate. As our newest account executive, she is ready to take on new challenges and use her experience to support NST clients such as @cafoodandag.

Welcome to the team, Makayla! 🎉 

#NewHire #NSTteam #SanDiego  #publicrelations
Double the celebration, double the appreciation for Tanya Johnson! 🎉 

Today marks not only Administrative Professionals Day but also a remarkable milestone for our administrative assistant (aka our office magician) Tanya, who has been the heartbeat of NST for 26 remarkable years! From organizing chaos to mastering the art of multitasking, Tanya exemplifies dedication and excellence every single day. 

Thank you for all that you do Tanya and congratulations on 26 years! 


#AdministrativeProfessionalsDay #officeanniversary #NSTpr #Teamappreciation
✨ Our team is diving into their favorite reads and sharing the book love for World Book Day📚!

For many NSTers books are more than just a hobby, they’re fuel for creativity, igniting fresh ideas and keeping our PR minds razor-sharp! 📖💬

#worldbookday #publicrelations #prprofessionals #bookrecommendations
Today marks 22 years at NST for President and Partner Teresa Siles! 🎉 

From intern to industry leader, Teresa heads our firm’s strategic planning practice and utilizes her creativity to help NST clients navigate tough issues and tell their stories. Recently named to SD Metro’s 2024 Women of Accomplishment, Teresa embodies an explorative spirit perfectly coupled with a keen strategic mind. 

Cheers to Teresa's remarkable achievements and endless exploration! 


#PRPro #NSTAnniversary #Congratulations #SanDiego #PublicRelations #RedefiningPR
Who says you can't be productive in your PJs? 🚀 It’s #WearYourPajamasToWorkDay and NST isn’t sleeping on the job. We get sh*t done, even in our PJ’s! 💼✨ 

#DreamTeam #OfficeGoals #SanDiego #PublicRelations #NST
“What happens if we train them and they leave,” asked one agency leader to another. “What happens if we don’t, and they stay?” his colleague replied.
Today, NST remains committed to learning and teaching. In President Teresa Siles’ latest blog post in her series celebrating learnings from NST’s 50 years in business, she shares how the agency’s legacy of mentorship continues with a new learning manifesto. 

Link in bio!
#RedefiningPR #SanDiegoPR  #WeAreNST #mentorship
From intern to full-time pro! 🎓🌟 Elle just landed a full-time position at NST after interning here for the past year, and she has some insider tips to share! Whether you're a recent grad, seeking internships, or diving into the PR world, these tips can help you find an agency that aligns with your personal and professional goals. 💼✨ 

#PRinternship #PRpostgrad #PRagency #nstpr #PRprofessionals #PRjobs
Congratulations to Executive Vice President and Partner Price Adams on her incredible 19 years at NST!🍾 

Price's unwavering dedication and unmatched expertise have shaped our agency's success story. As the ultimate connector, she brings all NST’s clients to new heights with her ability to bring the right people together to have the right conversations. Cheers to 19 years with Price! 

When asked what advice she has for emerging PR pros she shared, “Opportunities are everywhere, even if they are hard to spot. Even in adverse moments, when you feel you’re being challenged, that’s when the greatest growth occurs.” 

#PRPro #NSTAnniversary #Congratulations #SanDiego #PublicRelations #RedefiningPR
Reliving the magic of our 50th anniversary bash in Downtown San Diego! 🎉 From NSTinis and views for days, to heartfelt toasts and fun walks down memory lane, thank you to everyone who joined us in celebrating five decades of NST. 

Here's to the next chapter! 🥂 

#NST50th #RedefiningPR #PublicRelations #SanDiego