At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.

This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.

Our Values

At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:

  • Push ourselves to explore.
  • Commit to quality and add value every time.
  • Be candid and kind.
  • Take ownership and do the right thing.
  • Balance hard work and fun while supporting one another.
  • Seek out diverse perspectives.
  • Get shit done.

Our Purpose

Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.

Our History

How It Started

The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.

The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.

Our legacy history
How It’s Going

How It’s Going

In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.

Our Adventures

Did you know that nearly 1 in 4 San Diegans are unable to provide three nutritious meals per day for themselves and their families? 

Kicking off the second year of our Make Things Better initiative, NST is partnering with the @sdfoodbank to improve access to nutritious food, promote community well-being and combat hunger in the region. Click the #linkinbio to learn more about our new partnership.
A round of applause for one of SD Metro's Women of Accomplishment – Teresa Siles! 👏 

This is the second year in a row NST President & Partner Teresa Siles has been named to SD Metro’s Women of Accomplishment, a testament to her leadership at the agency, for the PR industry and in the San Diego community. 

Congrats to all the women included in this year’s list! 

#WomenOfAccomplishment #WomenInLeadership #WomenOwnedBusiness #FemaleLeadership #WeAreNST #PublicRelations #SanDiego #RedefiningPR
We hit the jackpot with Senior Account Executive Christine Whitman! 🎰 She’s celebrating seven years with NST and we’re feeling extra lucky to have her on our team. 

Christine’s ability to corral stakeholders, manage projects and craft copy have proven to be a key strength during her time at NST. Her smart wit and knack for finding a good designer deal make her a hit around the office too. 

Congrats on seven years, Christine! 

#Anniversary #Congratulations #Congrats #MediaRelations #WeAreNST #PublicRelations #SanDiego #RedefiningPR
🚌 All aboard @sdmts!

MTS has joined the NST client roster, and we're ready to talk about all things public transportation. We’ll be supporting San Diego’s largest provider of public transportation with on-call marketing services and we can’t wait to share what current and future riders can look forward to. 

#MTS #PublicTransportation #NewClient #PublicRelations #Marketing #SanDiego #ClientWin
Google Analytics' latest offering — GA4 — is a popular and free tool that allows you to track and monitor your website's performance. Learn more about the updates and what top-level metrics your business should be tracking in our latest blog post (link in bio!)
#RedefiningPR #SanDiegoPR #WeAreNST #GoogleAnalytics #Data
Intern to account executive glow up, Paige is celebrating five years at NST! 🌟 

Paige’s media expertise, team player mentality and “always eager to help” attitude have led to countless wins for NST clients, including @cafoodandag, @goeosfit, @ecssandiego and more. 

Not to mention her outgoing personality, positive nature and @bravotv obsession make her the easiest person to get along with. 

Congrats on five years, Paige! 

#Anniversary #Congratulations #Congrats #MediaRelations #WeAreNST #PublicRelations #SanDiego #RedefiningPR
New year, new website! 💻

Just in time to celebrate our 50th year in business, we’re looking refreshed and rejuvenated. 

Head to the #linkinbio to check out our new site. You’ll spy a fresh new look, find our latest client wins, get to know our team, learn more about the services we provide, and get a glimpse of NST’s culture. Let us know what you think! 

#NewWebsite #WebsiteDevelopment #WebsiteDesign #WeAreNST #PublicRelations #SanDiego #RedefiningPR
The first year of our #MakeThingsBetter initiative is in the books, and we can’t think of a happier ending than being recognized by our 2023 partner @sdliteracy! NST was honored with the Leadership Award for Literacy last month, building on our support of SDCOL throughout 2023. 

Highlights from last year’s partnership include: 
📚 Raised awareness of a worthy cause 
📚 Nearly 150 books donated 
📚 On-site volunteerism 
📚 Financial contributions 
📚 Podcast interview on @thegapminders
📚 and more! 

We have been thrilled to support SDCOL as they work to expand access to literacy services in the greater San Diego area. 

#NSTMakeThingsBetter #Literacy #SDCOL #LiteracyForAll #Volunteer #Donate #WeAreNST #PublicRelations #SanDiego #RedefiningPR
NST is celebrating the big 5-0! 50 years in business is no small feat, especially when you’re constantly evolving. In our first blog post of the year, NST President and Partner Teresa Siles is here to share 12 key learnings from her time at the agency. Link in bio. 

Stay tuned! Throughout the year, Teresa will dive deeper into these learning moments that are sure to resonate with other leaders and PR professionals. 

#RedefiningPR #WeAreNST #SanDiegoPR #Anniversary
2024 is here and so begins our 50th ANNIVERSARY YEAR!
Here’s to a year of new adventures, continued success and the countdown to 50 incredible years of NST!
Happy New Year 🌟🎉
#50YearsOfNST #WeAreNST #PublicRelations #SanDiego #RedefiningPR #HappyNewYear #NewYear #Anniversary