What we do
Public Relations + Marketing Communications
Nuffer, Smith, Tucker is rooted in traditional public relations – it's how we got our start. But we’re pushing to redefine PR as something bigger, greater and more meaningful than the last iteration. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.
From branding to media relations, content development and integrated marketing campaigns, we use proven frameworks to deliver creative, effective and meaningful communications that meet your business objectives.
To help organizations develop meaningful communications, marketing and outreach programs, we employ Compass – a proprietary branding process that examines a company’s corporate character (purpose, mission, values, culture), and current and desired brand perceptions to formulate a custom brand positioning and messaging platform that brings these desired perceptions to life for key stakeholders. The end result is a clearly identified, relevant and distinct brand platform and detailed communications plan uniquely tailored to reach goals and drive results.
Compass Branding Process
What We Do
Public Relations
- Media Relations
- Public Affairs
- Community Relations
- Research
- Message Development
- Media Training
- Influencer Relations
- Stakeholder Outreach
Marketing Communications
- Branding
- Integrated Marketing
- Content Development
- Product launches
- Advertising and Paid Media
Issues & Crisis Management
- Issues Identification and Monitoring
- Issues Prioritization and Response Plans
- Crisis Planning
- Crisis Simulation and Training
- Crisis Communications