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The New Era of Earned Media: Affiliate Marketing for PR Pros
Earned media remains the golden standard in PR, central to the work of many PR professionals who have dedicated their careers to building lasting relationships with journalists. But the evolving landscape of paid and earned media has created a complex…
Bringing Professional Development to Life: How NST’s Learning Manifesto Evolves in a Remote/Hybrid World
Professional growth can’t be one-size-fits-all in today’s remote and hybrid workplaces. At Nuffer, Smith, Tucker (NST), learning is a living part of our culture–one that is driven by our people, our values and the dynamic world we work in. Growth…
Nuffer, Smith, Tucker named PR agency of record for Paso Robles Wine Country Alliance
Paso Robles Wine Country Alliance (PRWCA), a cooperative marketing alliance of more than 500 wineries, growers and businesses in the region, selected Nuffer, Smith, Tucker (NST) as its PR agency of record, marking the beginning of a strategic partnership aimed…
Nuffer, Smith, Tucker Extends Food Security Initiative After Record Internal Engagement
After a vote from the team, Nuffer, Smith, Tucker (NST) is extending its commitment to nutrition and food insecurity for our 2025 Make Things Better initiative. The decision follows a banner year in which NST received 95% team participation (via…
Step into Leadership: How the LEAD Advance Program Inspires Growth and Collaboration
NST President Teresa Siles has long been a vocal proponent for the importance of surrounding yourself with people smarter than you and those who challenge you. For that reason, professional development is engrained in the core of the agency. It’s…
California Walnut Board and Commission Names Nuffer, Smith, Tucker Marketing & PR Agency of Record
The California Walnut Board (CWB) and California Walnut Commission (CWC), representing more than 4,600 California walnut growers, selected Nuffer, Smith, Tucker (NST) as its domestic marketing and public relations agency of record, effective January 1, 2025. In this role, NST…
Navigating Viral Moments: Smells Like WD-40
Every PR professional’s heart starts to race when they see that their client is trending on social media or all over the news. Why? Because a viral moment can feel like catching lightning in a bottle. You want to move…
Lesson 8: Surround Yourself with People Smarter Than You
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. Each year, Nuffer, Smith, Tucker facilitates a meeting called Food Foresight where we pull together the brightest minds in food and agriculture to talk…
Lesson 7: Fuel Your Passions to Find Inspiration
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “I need a vacation” — we’ve all heard someone utter these words, usually in the midst of busy days and long “to do” lists. I’m…
Lesson 6: Use Strategy as Your Backbone
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. We’ve had the good fortune of working with companies that at times have been overflowing with ideas, many of them you might even consider…
Lesson 5: Get Your Hands Dirty
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. A learning and teaching culture has always been core to NST – and there is no better way to learn than to get your…
Lesson 4: Be humble. Be kind. Be a good friend.
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. While humility as a quality of successful business leaders has received increased attention over the last several years — along with the concept of…