The nst blog

50th anniversary

Cheers to 50 Years!

  April 11, 2024

Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…

Lesson 2: Do The Right Thing

Lesson 2: Do The Right Thing

  March 25, 2024

This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. I remember sitting at an NST retreat during the early 2000s when our ethics committee – a subset of 20-something NSTers – presented a…

Better Together PR and Marketing blog

Better Together: The Relationship Between PR And Marketing

  March 14, 2024

There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…

Lesson 1 Go Deep Into Community

Lesson 1: Go Deep Into Community

  February 26, 2024

NST Announces 2024 Philanthropic Partner NST’s involvement in the community has been a critical part of our business for 50 years. When Bob Smith and Dave Nuffer first opened the doors to NST, they strategically decided to get involved in…

MTB Announcement

Nuffer, Smith, Tucker Selects Nutrition and Food Insecurity as Focus for ‘Make Things Better’ Initiative

  February 15, 2024

Celebrating 50 years of community engagement, Nuffer, Smith, Tucker (NST) enters the second year of its companywide charitable initiative, Make Things Better, with a newly dedicated cause: nutrition and food insecurity. NST’s Make Things Better initiative, launched in 2023, follows…

hero GA4 Metrics blog

GA4 Metrics to Track in 2024

  January 23, 2024

Website analytics are online tools that allow you to track and monitor your website’s performance. They tell you how many people visit your website, how they find your website, and what they do once they are on your website. Google…

Teresa key learnings

New Year, Big Milestone: NST Celebrates 50th Anniversary with Key Learnings

  January 11, 2024

50 Years … it didn’t happen by accident. It took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by our company’s founders and leaders but also by each person who is part of…

hero nst bernays 2023

Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards

  November 13, 2023

Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…

Navigating the Creative Journey

Navigating the Creative Journey: 7 Career Insights for Emerging Designers

  October 30, 2023

Recently, a friend approached me with a request to offer guidance to his daughter, an undergraduate student working towards her bachelor’s degree in art at San Diego State University, as she navigates the world of internships and her future career….

Teresa Siles

NST President Teresa Siles in The San Diego Union-Tribune

  October 5, 2023

Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…

The Power of Puns hero image

Pun Intended — When to Pun & When to Run

  September 7, 2023

Puns have a long-standing history in marketing, advertising and public relations campaigns – and when done right can be a viral moment waiting to happen. If done poorly or without forethought, a brand can be the laughingstock of the internet….

Managing from the Middle

Managing from the Middle – How to get the Most from your Influencer and Brand Relationships

  August 24, 2023

Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…


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