Puns have a long-standing history in marketing, advertising and public relations campaigns – and when done right can be a viral moment waiting to happen. If done poorly or without forethought, a brand can be…
Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to…
According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past…
In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can…
TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source:…