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Lesson 5: Get Your Hands Dirty
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. A learning and teaching culture has always been core to NST – and there is no better way to learn than to get your…
Lesson 4: Be humble. Be kind. Be a good friend.
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. While humility as a quality of successful business leaders has received increased attention over the last several years — along with the concept of…
Lesson 3: Empower and Invest in Others
NST’s New Learning Manifesto Continues Legacy of Mentorship This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “What happens if we train them and they leave,” asked one agency leader to another. “What…
Cheers to 50 Years!
Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…
Lesson 2: Do The Right Thing
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. I remember sitting at an NST retreat during the early 2000s when our ethics committee – a subset of 20-something NSTers – presented a…
Better Together: The Relationship Between PR And Marketing
There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…
Lesson 1: Go Deep Into Community
NST Announces 2024 Philanthropic Partner NST’s involvement in the community has been a critical part of our business for 50 years. When Bob Smith and Dave Nuffer first opened the doors to NST, they strategically decided to get involved in…
Nuffer, Smith, Tucker Selects Nutrition and Food Insecurity as Focus for ‘Make Things Better’ Initiative
Celebrating 50 years of community engagement, Nuffer, Smith, Tucker (NST) enters the second year of its companywide charitable initiative, Make Things Better, with a newly dedicated cause: nutrition and food insecurity. NST’s Make Things Better initiative, launched in 2023, follows…
GA4 Metrics to Track in 2024
Website analytics are online tools that allow you to track and monitor your website’s performance. They tell you how many people visit your website, how they find your website, and what they do once they are on your website. Google…
New Year, Big Milestone: NST Celebrates 50th Anniversary with Key Learnings
50 Years … it didn’t happen by accident. It took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by our company’s founders and leaders but also by each person who is part of…
Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards
Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…
Navigating the Creative Journey: 7 Career Insights for Emerging Designers
Recently, a friend approached me with a request to offer guidance to his daughter, an undergraduate student working towards her bachelor’s degree in art at San Diego State University, as she navigates the world of internships and her future career….