The nst blog

Thanks to Google’s secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There…

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

Does your integrated communications campaign take a holistic outreach approach? If you didn’t get BINGO, reach out to NST Today! In public relations, earned media – content created by a third-party source that is not paid – is often at…

Nuffer, Smith, Tucker is set on redefining the role of public relations as something bigger, greater and more meaningful than its traditional definition. One way that we do this is by getting away from our desks (when we’re not working…

From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…

Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks…

With droves of knowledge workers around the world returning to the office this month – in various models – there are likely lots of people excited for the steps toward a return to normal. There are also a lot of…

Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year…

When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…

Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…