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GA4 Metrics to Track in 2024

  January 23, 2024

Website analytics are online tools that allow you to track and monitor your website’s performance. They tell you how many people visit your website, how they find your website, and what they do once they are on your website. Google…

Navigating the Creative Journey

Navigating the Creative Journey: 7 Career Insights for Emerging Designers

  October 30, 2023

Recently, a friend approached me with a request to offer guidance to his daughter, an undergraduate student working towards her bachelor’s degree in art at San Diego State University, as she navigates the world of internships and her future career….

Lights Camera Action Corporate Videos

Lights, Camera, Action: How to Harness the Power of Corporate Videos

  April 24, 2023

The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…

Simple Guide to ADA Compliance

A Simple Guide to ADA Compliance for your Website

  April 3, 2023

All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…

code tips

Code Smarter; Not Harder

  March 11, 2022

Tips and tricks for developers and coders alike *Disclaimer – this blog will likely only be understood by fellow coders, programmers and digital media managers. If you do not understand this blog, we don’t blame you. That’s why we hired…

SEO Myths

SEO: Myth vs. Fact

  November 15, 2021

Thanks to Google’s secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There…

Analytics dashboards

7 Key Metrics to Measure in Google Analytics

  June 11, 2021

You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…

Hero image what is a style guide and why do you need one

What is a Style Guide and Why Do You Need One?

  May 10, 2021

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

Screenreader device

A Recipe for Creating Accessible Web Content

  March 10, 2021

You’ve written an informative, compelling, and all-around awesome piece of digital content. You featured stunning photos and followed all the best practices for SEO to get users to visit your website. A good story, a dash of great visuals, and…


SEO Didn’t Die, It Evolved – New SEO Best Practices For 2021

  January 14, 2021

Search engine optimization (SEO) has come a long way since the old days of keyword stuffing and link purchasing. As algorithms get smarter and search engines rely more heavily on artificial intelligence, it is important to adjust your SEO strategy…

Breaking Through the Clutter with Video

Breaking Through the Clutter with Video

  October 27, 2020

Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach…

Ready to Visually Re-brand?

  March 6, 2019

At some point, companies may take a look at their current visual branding and think “this doesn’t really reflect who we are anymore.” They may have hobbled along with a just-OK logo, but realized its shortcomings over time. Or maybe the company…


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