Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach customers in-store or at the shelf, what’s the best way to connect and tell your story in a compelling way online?
Video and motion graphics are quickly becoming an effective, authentic way to communicate with your audience and get attention. By 2022, Cisco estimates that 82 percent of all created content will be video – but that doesn’t mean you’ll need big budgets to bring your story to life. Expensive production shoots can be replaced with a little creativity (and help from NST). Check out some cost-effective ways we’ve used video to help our clients meet their objectives.
Live Action Videos
For a video we created for the National Association of State Departments of Agriculture, NST used of stock footage and audio clips, combined with motion graphics and client-provided voiceover, to rally nationwide agricultural stakeholders around a future direction. This is an effective way to tell your story when a live video production may be too costly or not possible; live action videos can garner attention during virtual meetings, via social media or as part of a company website.
Stop Motion Videos
Are your only assets still photography? Stop motion animation is a dynamic way to showcase a product using a series of still photos. These entertaining videos are more engaging than a standard jpeg as they tell a captivating story by bringing inanimate objects to life. Perfect for new production introductions, stop motion videos are ideal for social media, blogs, electronic newsletters or influencer content.
Animation turns complex ideas into simplified presentations that both inform and entertain viewers. It’s a great solution to quickly tell a story in a memorable way.
Video is continuing to grow in popularity and importance – it’s attention grabbing and a great way to educate your customers about your product or service. So, it’s important to stay on top of the latest trends and options to ensure you’re breaking through the clutter.
If your company is thinking about implementing a video strategy, contact NST. Our capable team can provide you with concept development, script writing, voiceovers, storyboarding and full video production.