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Nuffer, Smith, Tucker named PR agency of record for Paso Robles Wine Country Alliance
Paso Robles Wine Country Alliance (PRWCA), a cooperative marketing alliance of more than 500 wineries, growers and businesses in the region, selected Nuffer, Smith, Tucker (NST) as its PR agency of record, marking the beginning of a strategic partnership aimed…
Nuffer, Smith, Tucker Extends Food Security Initiative After Record Internal Engagement
After a vote from the team, Nuffer, Smith, Tucker (NST) is extending its commitment to nutrition and food insecurity for our 2025 Make Things Better initiative. The decision follows a banner year in which NST received 95% team participation (via…
California Walnut Board and Commission Names Nuffer, Smith, Tucker Marketing & PR Agency of Record
The California Walnut Board (CWB) and California Walnut Commission (CWC), representing more than 4,600 California walnut growers, selected Nuffer, Smith, Tucker (NST) as its domestic marketing and public relations agency of record, effective January 1, 2025. In this role, NST…
Lesson 8: Surround Yourself with People Smarter Than You
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. Each year, Nuffer, Smith, Tucker facilitates a meeting called Food Foresight where we pull together the brightest minds in food and agriculture to talk…
Lesson 7: Fuel Your Passions to Find Inspiration
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “I need a vacation” — we’ve all heard someone utter these words, usually in the midst of busy days and long “to do” lists. I’m…
Lesson 6: Use Strategy as Your Backbone
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. We’ve had the good fortune of working with companies that at times have been overflowing with ideas, many of them you might even consider…
Lesson 5: Get Your Hands Dirty
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. A learning and teaching culture has always been core to NST – and there is no better way to learn than to get your…
Lesson 4: Be humble. Be kind. Be a good friend.
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. While humility as a quality of successful business leaders has received increased attention over the last several years — along with the concept of…
Lesson 3: Empower and Invest in Others
NST’s New Learning Manifesto Continues Legacy of Mentorship This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “What happens if we train them and they leave,” asked one agency leader to another. “What…
Cheers to 50 Years!
Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…
Lesson 2: Do The Right Thing
This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. I remember sitting at an NST retreat during the early 2000s when our ethics committee – a subset of 20-something NSTers – presented a…
Lesson 1: Go Deep Into Community
NST Announces 2024 Philanthropic Partner NST’s involvement in the community has been a critical part of our business for 50 years. When Bob Smith and Dave Nuffer first opened the doors to NST, they strategically decided to get involved in…