What we do


Strategic Planning

While many partners turn to Nuffer, Smith, Tucker for branding and communications planning and outreach, others engage NST to facilitate strategic planning processes to develop or re-examine organizational values, vision, mission, purpose and strategic priorities. We believe that a carefully developed strategic planning process – involving the right players at the right time – is critical to building support for the plan and its successful implementation.

Importantly, we don’t create plans that simply sit on shelves. Rather, we ensure organizations are set up for success by examining the internal organizational structure and alignment of resources to support the plan. In addition, all our planning efforts allow for organizational agility within a greater strategic framework. The end result is a strategic roadmap to guide an organization forward and SMART objectives to create accountability and define success.

While no two planning efforts are the same, our approach centers on four main questions.

Four Main Questions

Where are you now as an organization?

Where do you want to be as an organization?

How can you get there?

And, how do you know when you have arrived?

What We Do

Strategic Plannning

  • Mission
  • Vision
  • Values
  • Purpose
  • Strategic Priorities to Achieve the Vision
  • SMART Objectives (Specific, Measurable, Achievable, Relevant, Time-Bound)
  • Annual Action Plans
  • Workshop Facilitation
  • Interviews and Surveys
  • Focus Groups and Roundtable Discussions


Check out our success stories.

Case studies