The nst blog

NST President Teresa Siles has long been a vocal proponent for the importance of surrounding yourself with people smarter than you and those who challenge you. For that reason, professional development is engrained in the core of the agency. It’s…

Every PR professional’s heart starts to race when they see that their client is trending on social media or all over the news. Why? Because a viral moment can feel like catching lightning in a bottle. You want to move…

Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…

There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…

According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…

In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization,…

To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…

Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…

The White House recently invited several TikTok influencers with a combined following of more than 67 million to Washington D.C. in an effort to encourage young voters to turn out to the polls ahead of the election on November 8th….

When people ask about your company, you may jump to share details on a big campaign you launched, media coverage secured, or an epic website redesign. But let’s not overlook who, made all of those big successes possible – the…

Public relations students hear time and time again about the importance of internships. Like any industry, internships play an important role in the PR world. Not only do they provide you with hands-on experience, but they also create opportunities to…

I’m an extrovert, which means people (especially in business) often assume I’m a terrible listener. In the corporate world, extroverts can be viewed as blunt, assertive, action-oriented and self-centered. These traits can cause coworkers to perceive extroverts as inauthentic, especially…