The nst blog


We Need Arts, Culture, Tourism and Community

  June 30, 2022

The pandemic disproportionately impacted the San Diego tourism industry, affecting arts and culture throughout our region. Between the stay-at-home order, working from home, and our “new normal” – most of us found solace in movies, music, podcasts, Netflix-binges, etc., demonstrating…

Gratitude hero

The Benefits of Gratitude in the Workplace

  June 14, 2022

“Thank you.” How often do you say those two words? To some people, saying ‘thank you’ comes as second nature, but often, this small gesture can be forgotten when you’re in a rush, stressed or have too much on your…


The Importance of Finding Balance

  June 8, 2022

Public relations is a high-stakes and high-demand industry. This means public relations professionals can end up burnt out and overworked if they don’t manage their workload and work-life balance properly. Keep in mind that PR professionals are also real people,…

Military Economic Impact in San Diego

Military Economic Impact in San Diego

  May 31, 2022

Even if you aren’t originally from the San Diego area, you can guess that San Diego has a large military presence (we’ve all been to the USS Midway Museum). But did you know that San Diego is home to the…

Unleashing the Power of LinkedIn

Unleashing the Power of LinkedIn

  May 18, 2022

According to LinkedIn, the platform’s mission is simple: connect the world’s professionals to make them more productive and successful. And while it’s undoubtedly known that LinkedIn is the chosen social media network for professional use, are people actually using it…

The Importance of Professional Development

The Importance of Professional Development

  May 9, 2022

Professional development often falls to the wayside in our busy schedules but should be continuously top of mind. Knowledge is power in the ever-changing world we live in. As public relations professionals, we are asked to help our clients find…

Board Service Lead Blog

Serving San Diego through Board Service

  April 27, 2022

San Diego is commonly referred to as “America’s Finest City” – but what makes it so fine? According to The San Diego Foundation, the San Diego region is home to more than 11,000 nonprofit organizations advancing education, the environment, health…

Storytelling Continues to be the Go-to Strategy

Storytelling Continues to be the Go-to Strategy

  April 20, 2022

In 2022, we are overwhelmed by data. In many cases, organizations can become crippled by a slew of data and a lack of insight into what the data means and how they can use it. While using data points to…

Ready or not Gen Z

Ready or Not, Here Comes Gen Z. Is your brand ready?

  April 12, 2022

Look out Millennials, there are new cool kids in town! Generation Z – those born between 1995 and 2010 – now account for one third of the global population and represent $143 billion in spending power. With strong population representation…

PR Tools Blog

Top 5 Tools Every PR Pro Should Have

  April 6, 2022

Dynamic storyteller, strategic thinker, media maven – All descriptions of a great public relations professional. Behind every successful PR pro is an arsenal of tools that help make their job easier. With a slew of options out there, agencies can…

Transitioning From Student to PR Professional

Transitioning From Student to PR Professional

  March 29, 2022

When you’re in college, everyone is always saying that the real world is completely different than a university setting. When college students hear this, we believe it, but we don’t realize how true it is. While majoring in journalism and…

National Cocktail Day Blog

Cheers to National Cocktail Day

  March 24, 2022

Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us….


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