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Create action

Create Action: 5 Tips to Effectively Communicate with Elected Officials

  August 11, 2021

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

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Effective Presentations in the Digital Age

  July 29, 2021

The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…

Blog Foundation

Setting the Foundation for a Successful Blog

  July 22, 2021

Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can’t keep it up? We recognize that using a blog to connect with your audience may not be…

driving value from public relations

PR for Nonprofits: Four Tips for Driving Value from Public Relations

  July 14, 2021

At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…

Dylan Lomanto

San Diego PR Agency Bolsters Government Relations and Agriculture Capabilities

  July 7, 2021

Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…

The Lost Art of the Cover Letter

The Lost Art of the Cover Letter

  June 30, 2021

As businesses plan for office re-entry after more than a year and a half of remote work and a scaled back workforce, the need to find the right talent is more important than ever. Landing the job of your dreams…

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Productivity vs. Efficiency. What Should PR Pros Aim For?

  June 23, 2021

Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time…

San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles

San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles: San Diego businesses are eager to reopen. Here’s what they should keep in mind

  June 16, 2021

The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates,…

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7 Key Metrics to Measure in Google Analytics

  June 11, 2021

You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…

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Ten ‘Landmines’ to Navigate Before Your Next Crisis

  June 3, 2021

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…

basic relationships

Public Relations 101: Building and Maintaining Relationships

  May 26, 2021

As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…

Hero image what is a style guide and why do you need one

What is a Style Guide and Why Do You Need One?

  May 10, 2021

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

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