The nst blog


Giving Back During a Year that Took So Much

  December 1, 2020

At NST, we believe strongly in supporting each other and being willing to lend a hand – so much so it’s one of our organization’s core values. Not only do we hold each other to this commitment, but we recognize…

Breaking Through the Clutter with Video

Breaking Through the Clutter with Video

  October 27, 2020

Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach…


Benefiting from PR Industry Collaboration

  October 5, 2020

Collaboration plays an important role in the success of any business, and while it generally happens among coworkers and allies, rarely does it happen among industry peers who may be seen as competition – Worldcom Public Relations Group is an…


Remembering Valerie Lemke: Founding Team Member and Former NST Vice President

  August 31, 2020

The public relations and San Diego community lost a legend recently, with the passing of Valerie Lemke, who was 84. In 1974, she was a founding account executive of Nuffer, Smith, Tucker and rose through the ranks to ultimately serve…

Hero Adjusting Social Media Strategy During a Pandemic

Adjusting Social Media Strategy During a Pandemic

  April 13, 2020

A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…

virtual meeting

How to Make the Most of a Virtual Meeting

  April 3, 2020

The COVID-19 pandemic has created a new “normal” in many aspects of life. Having no choice but to find alternatives for a variety of everyday activities, technology has eased the transition in many cases. Remote work has become a trend…


Special Report: COVID-19 Is The Pandemic We Worried About

  March 27, 2020

For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…

NST Leadership

NST Under New Ownership

  March 23, 2020

Dear NST Client Partners and Friends, We’re writing to let you know about an important change at Nuffer, Smith, Tucker – one that we had hoped to share with greater celebration and fanfare. As of March 13, NST is under…

Hero for The Perks of User-Generated Content

The Perks of User-Generated Content

  February 24, 2020

In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…

Hero Image for PR Deserves a Broader Role

As Reputation Drives Company Value, PR Deserves a Broader Role

  February 12, 2020

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…


Capitalizing on the Social Media Activity of Elected Officials

  February 3, 2020

Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…

Relevance Report 2020

The 2020 Relevance Report Forecasts PR Trends

  December 9, 2019

Public relations practitioners play many roles – storytellers, business advisors, and sometimes, fortunetellers. Our clients look to us to forecast upcoming cultural, societal and professional trends and guide them through the changing landscape. It’s our job as PR professionals to…


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