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Better Together PR and Marketing blog

Better Together: The Relationship Between PR And Marketing

  March 14, 2024

There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…

Personalized Marketing

‘Personalized Marketing’ Is More Than a Buzzword

  May 30, 2023

The convergence of public relations and marketing has blurred the line between the two fields, prompting professionals to collaborate and create integrated campaigns. In this landscape, personalized marketing has emerged as a crucial element for success. Today’s consumers are exceptionally…

Tips for a Successful CTA

How to Write a CTA Worth Clicking On

  April 18, 2023

As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are…

Influencer Marketing

Is it time for an influencer strategy?

  July 29, 2022

Influencer marketing has taken the world by storm and organizations that may have dismissed the idea of engaging with influencers are now likely contemplating which social media star can help elevate their brand. According to Oracle, 37% of consumers trust…

hero Football - super bowl ads

Super Bowl Ad Trends We Expect to Last

  February 18, 2022

It’s no secret that the Super Bowl is one of the biggest television events of the year. And while the results of the big game might have mattered most to the fans and players of the Los Angeles Rams as…

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The Power of an Integrated Outreach Campaign

  November 2, 2021

Does your integrated communications campaign take a holistic outreach approach? If you didn’t get BINGO, reach out to NST Today! In public relations, earned media – content created by a third-party source that is not paid – is often at…

Got QR Codes

The QR Code Comeback

  October 11, 2021

From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…

Blog Foundation

Setting the Foundation for a Successful Blog

  July 22, 2021

Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can’t keep it up? We recognize that using a blog to connect with your audience may not be…


How 2020 Changed Super Bowl LV Advertising

  February 12, 2021

Every year the Super Bowl not only brings iconic football to our screens, but iconic commercials as well – and this year was no different. 2020 was largely defined by a social justice movement and the COVID-19 pandemic, which changed…

Hero Image for PR Deserves a Broader Role

As Reputation Drives Company Value, PR Deserves a Broader Role

  February 12, 2020

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…

The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism

The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism

  July 11, 2018

It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as…

Button Up Your Influencer Marketing Partnerships

Button Up Your Influencer Marketing Partnerships

  July 8, 2018

Year over year, brands are spending more on influencer marketing campaigns. Even if you think you’re not familiar with an influencer campaign – you’ve likely been exposed to one. Brands partner with bloggers who create content for their blog, YouTube…


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