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The QR Code Comeback

From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down

As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months than we have in the last several years, and the trend toward touchless technology doesn’t seem to be slowing down. In fact, 59% of respondents in a recent survey conducted by Statista believe that QR codes will be a permanent part of using their smartphones in the future.

The COVID-19 pandemic caused many businesses and brands to seek touch-free solutions to continue to engage with their customers in a safe way, and QR codes found new life with updates from Android and iOS allowing QR code scanning to happen directly via a smartphone’s camera, without a separate app. However, while accessibility has become easier for the consumer, how can these digi-squares really help brands or organizations?

Mobilize Your Brand

The beauty of a QR code is that it can be posted anywhere – in a newspaper, magazine, flyer, billboard, computer screen and more – and can put your brand or organization into the palm of your consumers’ hand. By taking a static piece of media and converting it to a mobile device, consumers can continue to learn more about your brand or organization on-the-go.

Expand Your Message Points

Research has shown that it takes about 8-10 seconds to grab the attention of a consumer, but the question is – how can you continue to communicate your messages in a way that’s easy and accessible, once you’ve connected with them? QR codes can be another way to engage your target audience by directing them to a source that can easily share everything you want to communicate after they’ve read your attention-grabbing headline. Whether the goal is directing them to your website, to an event sign up page or product demo, a QR code can help provide more information to a consumer after they were inclined to snap a shot of your QR code in the first place.

Keep Consumers Engaged

QR codes can keep your target audience engaged with your brand or organization beyond its initial point of contact. Recently, the Nuffer, Smith, Tucker (NST) team utilized QR codes on behalf of client the Citrus Pest & Disease Prevention Program as a way to keep citrus growers throughout California in-the-loop on the latest news and research to come from the citrus industry. Through a direct mailer campaign, the NST team utilized this resource to direct growers and other industry members to sign-up for the program’s email subscriber list – keeping people engaged and to continuing communications with this target audience in a digital format.

Citrus Insider graphic
The Citrus Pest & Disease Prevention Program works to ensure the citrus industry up to date on the latest news and information on the fight against a deadly tree disease.

While digital technologies will continue to evolve for years to come, it’s important for brands and organizations to be aligned on how they’ll continue to communicate with their target audiences with technology their consumers are already using. If you’re interested in learning more about how to best connect with consumers or how you can amplify your organization’s messages – shoot us a message!

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