The nst blog

Managing from the Middle

Managing from the Middle – How to get the Most from your Influencer and Brand Relationships

  August 24, 2023

Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…

The Future of TikTok in America

The Future of TikTok in America

  June 30, 2023

TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…

Unleashing the Power of LinkedIn

Unleashing the Power of LinkedIn

  May 18, 2022

According to LinkedIn, the platform’s mission is simple: connect the world’s professionals to make them more productive and successful. And while it’s undoubtedly known that LinkedIn is the chosen social media network for professional use, are people actually using it…

Diversify Your Social Media Strategy

Diversify Your Social Media Strategy

  January 7, 2022

How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…

Hero TikTok

Harnessing the Power of TikTok

  December 21, 2021

TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users…

people using social media on phones

Put Your Social Media Platforms to Work for You

  August 19, 2021

Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…

Hero Adjusting Social Media Strategy During a Pandemic

Adjusting Social Media Strategy During a Pandemic

  April 13, 2020

A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…

Hero for The Perks of User-Generated Content

The Perks of User-Generated Content

  February 24, 2020

In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…


Capitalizing on the Social Media Activity of Elected Officials

  February 3, 2020

Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…

iPhone with Instagram App displaying WD-40

How to Get Verified on Facebook and Instagram

  November 25, 2019

Is your company or brand longing for a blue check mark online? In today’s day and age, brand recognition is everything. Influencers, brands and public figures want to stand out and be the best – and the coveted blue check…

The Latest App Sensation: TikTok

The Latest App Sensation: TikTok

  March 19, 2019

TikTok is the latest mobile app to take the internet – and world – by storm. Formerly known as the app, TikTok is a short-form video app that prides itself on “mak[ing] every second count.” Released in the United…

Millennial and Gen Zers Choose YouTube, Instagram and Snapchat

Millennial and Gen Zers Choose YouTube, Instagram and Snapchat

  January 29, 2019

Online usage is up with Millennial and Gen Z users, and YouTube, Instagram and Snapchat are the big winners. A May 2018 study conducted by Pew Research Center found that of U.S. teens ages 13-17, 85 percent of those surveyed…


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