The nst blog

Make ‘WFH’ Work Better for You

Make ‘WFH’ Work Better for You

  March 5, 2021

Before March 13, 2020, I spent three years, 36 months and 6,261 working hours within the four walls of Nuffer, Smith, Tucker (NST). That afternoon NST held a staff-wide meeting, where it was announced we would be working from home…

Target Audience. Digital Marketing and Advertising Concept

Three Times When It Pays to Invest in Research

  February 23, 2021

As the reverberations of the COVID-19 pandemic continue to impact businesses big and small, many organizations are looking for ways to tighten their marketing and communications budgets. While research projects intended to support or track progress of key company efforts…


COVID-19 and the Broadcast Media

  February 18, 2021

As the world turned upside-down in 2020, your local morning show probably started to shift from interviews filled with glitz and glam to individuals of all industries Zooming in from their living rooms. The broadcast media, typically in the thick…


How 2020 Changed Super Bowl LV Advertising

  February 12, 2021

Every year the Super Bowl not only brings iconic football to our screens, but iconic commercials as well – and this year was no different. 2020 was largely defined by a social justice movement and the COVID-19 pandemic, which changed…


Creating an Authentic Brand Voice

  February 5, 2021

It’s no secret that consumers are increasingly discerning about the brands and companies that win their business and purposeful companies that openly share their values and personality often create stronger relationships with their key stakeholders. Audiences want to trust brands…

PR Internship

4 Tips to Get the Most from Your PR Internship

  January 20, 2021

Congratulations, you’ve landed your first PR internship! Now what? I spent the last six months as an intern with San Diego’s most storied PR agency, Nuffer Smith Tucker, leaving me with a fantastic experience complete with “ah-ha” lightbulb moments and…


SEO Didn’t Die, It Evolved – New SEO Best Practices For 2021

  January 14, 2021

Search engine optimization (SEO) has come a long way since the old days of keyword stuffing and link purchasing. As algorithms get smarter and search engines rely more heavily on artificial intelligence, it is important to adjust your SEO strategy…


NST Expands Strategic Leadership To Meet Growing Client Needs

  January 7, 2021

Melissa Rue Joins NST, Bringing New Expertise, Relationships and Strategic Insights With a laser focus on providing fresh, informed thinking and strategic value to clients, Nuffer, Smith, Tucker (NST) is expanding its leadership team with the addition of longtime PR…

krista smith

NST Expands Agriculture Expertise With New Team Member

  January 7, 2021

Krista Smith Joins Agency as Account Executive Increasing its ability to create meaningful industry connections and provide strategic guidance for its agricultural clients, Nuffer, Smith, Tucker welcomes Krista Smith as an account executive. Smith brings a decade of marketing communication…

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New Year, New Opportunities

  January 5, 2021

In 2021, NST is embarking on a new strategic plan focused on growth and empowerment of our people and client partners to reach their full potential – and we’re adding to our team. We’re looking for explorers ready to jump…


New Words from the Year that left us Speechless

  January 4, 2021

Each year the team of lexicographers, linguists and language technologists at Oxford Languages, the publisher of the Oxford English Dictionary, collect and explore “evidence-based data” to understand the year’s developments in language. The most popular outcome from this linguistic exploration…


A Time to Debrief: 5 Business Learnings from 2020

  December 23, 2020

There is light at the end of the COVID-19 tunnel for many individuals and businesses, and it takes the form of vaccines with high marks for effectiveness. And while science is giving us much to be excited about, we’re far…


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