The nst blog

Strategic Plans vs. Communications Plans – Breaking Down Their Roles

Strategic Plans vs. Communications Plans – Breaking Down Their Roles

  January 25, 2022

Perhaps it’s simply an assumption fueled by similar terminology, but when I ask a prospective job candidate or new client whether they’ve had experience in developing strategic plans, they often conclude I’m referring to the development of strategic communications plans…

hero networking blog post

Networking in the Pandemic Age

  January 14, 2022

The pandemic fundamentally changed how the San Diego business community behaves, communicates and interacts with each other. So how do you network? Manage your digital presence.

Diversify Your Social Media Strategy

Diversify Your Social Media Strategy

  January 7, 2022

How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…

Hero TikTok

Harnessing the Power of TikTok

  December 21, 2021

TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users…

Hero: Cancel Culture

Why Public Relations Counsel is Critical in the Cancel Culture Era

  December 1, 2021

The last few years, filled with political turmoil, increased conversations around race and representation, growing use of social media for business purposes, and an ever-increasing expectation for brand transparency, made way for cancel culture as a permanent staple in our…

Finding your Dream Job

Finding your Dream Job

  November 22, 2021

“If you find a job you love, you’ll never work again.” That famous quote from Winston Churchill truly sums up why the “Great Resignation” is currently happening. The pandemic and the associated rise of remote work have changed the way…

SEO Myths

SEO: Myth vs. Fact

  November 15, 2021

Thanks to Google’s secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There…

Farm to Corporate Table

Farm to Corporate Table: Business Practices Grown on A Walnut Farm

  November 8, 2021

Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…

Hero: integrated communications-edit

The Power of an Integrated Outreach Campaign

  November 2, 2021

Does your integrated communications campaign take a holistic outreach approach? If you didn’t get BINGO, reach out to NST Today! In public relations, earned media – content created by a third-party source that is not paid – is often at…

Effective Client Relationships

Building Effective Client Relationships

  October 25, 2021

Nuffer, Smith, Tucker is set on redefining the role of public relations as something bigger, greater and more meaningful than its traditional definition. One way that we do this is by getting away from our desks (when we’re not working…

Got QR Codes

The QR Code Comeback

  October 11, 2021

From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…

onal Branding in a Digital World

Personal Branding in a Digital World

  October 1, 2021

Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks…


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