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Top 5 Tools Every PR Pro Should Have
Dynamic storyteller, strategic thinker, media maven – All descriptions of a great public relations professional. Behind every successful PR pro is an arsenal of tools that help make their job easier. With a slew of options out there, agencies can…
Transitioning From Student to PR Professional
When you’re in college, everyone is always saying that the real world is completely different than a university setting. When college students hear this, we believe it, but we don’t realize how true it is. While majoring in journalism and…
Cheers to National Cocktail Day
Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us….
News Literacy: When Sharing Does Not = Caring
As purveyors of news, all of us in the PR industry have a responsibility to help make the world more news-literate. We must stamp out mis- and disinformation and fake news and shine a spotlight on fact-based journalism. But how?…
Code Smarter; Not Harder
Tips and tricks for developers and coders alike *Disclaimer – this blog will likely only be understood by fellow coders, programmers and digital media managers. If you do not understand this blog, we don’t blame you. That’s why we hired…
Ten Books PR Pros Should be Reading
At NST, our team members are driven to redefine the role of PR by constantly exploring beyond the status quo to uncover new solutions, take calculated risks, educate themselves and advance their industry. What better way to explore, grow and…
Super Bowl Ad Trends We Expect to Last
It’s no secret that the Super Bowl is one of the biggest television events of the year. And while the results of the big game might have mattered most to the fans and players of the Los Angeles Rams as…
Getting out into the community
Since the onset of the COVID-19 pandemic, it’s remarkable how much our society has learned to accomplish from behind a computer screen. And, while these technological advances have proved successful for many business operations, there is still something to be…
Strategic Plans vs. Communications Plans – Breaking Down Their Roles
Perhaps it’s simply an assumption fueled by similar terminology, but when I ask a prospective job candidate or new client whether they’ve had experience in developing strategic plans, they often conclude I’m referring to the development of strategic communications plans…
Networking in the Pandemic Age
The pandemic fundamentally changed how the San Diego business community behaves, communicates and interacts with each other. So how do you network? Manage your digital presence.
Diversify Your Social Media Strategy
How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…
Harnessing the Power of TikTok
TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users…