The nst blog

In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…

Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…

Public relations practitioners play many roles – storytellers, business advisors, and sometimes, fortunetellers. Our clients look to us to forecast upcoming cultural, societal and professional trends and guide them through the changing landscape. It’s our job as PR professionals to…

As a result of its strategic and comprehensive approach to public relations, Nuffer, Smith, Tucker was recently recognized with seven honors at the 2019 Edward L. Bernays Mark of Excellence Awards Ceremony: A Black & White Affair on Nov. 7….

Is your company or brand longing for a blue check mark online? In today’s day and age, brand recognition is everything. Influencers, brands and public figures want to stand out and be the best – and the coveted blue check…

At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases….

Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…

Are you looking for an internship that goes beyond morning coffee runs and basic office work? The Nuffer, Smith, Tucker internship program provides young professionals a hands-on opportunity to learn the fundamentals of the public relations industry. Part of the…

A public service announcement (PSA) is traditionally a video or audio clip that is disseminated by local broadcast news stations free of charge with the ultimate goal of raising awareness toward a concern or changing public attitude, behavior or perceptions…

Nuffer, Smith, Tucker is celebrating its 45th anniversary, and to celebrate, we’re highlighting some of our past and current leaders. While many things have changed over the last four decades, one thing remains constant: all of our leaders have been…

Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…