Organizational Values, Purpose & Culture are More Important Than Ever
According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have discontinued support for a brand due to conflicting values. This “belief driven buying” means brands aren’t just responsible for the products and services they create; they are also expected to make decisions that align with what is important to their consumers.
The increasing demand for organizations to lead with values also comes from employees and other stakeholders — and it starts with creating a strong and positive organizational culture. Check out my article in The San Diego Union-Tribune on this important topic.
Interested in learning more about how to create a strong organizational culture? NST is sponsoring The Culture Forum, a two-day gathering for senior leaders to explore the importance of building an authentic organizational culture and leading with purpose. In partnership with Garry Ridge, former CEO of WD-40 Company, which is a long-time NST client, we hope to inspire and guide other notable organizations to build strong cultures and incorporate a purpose-driven model into their businesses.