The nst blog


The Latest from NST


Lesson 1 Go Deep Into Community

Lesson 1: Go Deep Into Community

  February 26, 2024

NST Announces 2024 Philanthropic Partner NST’s involvement in the community has been a critical part of our business for 50 years. When Bob Smith and Dave Nuffer first opened the doors to NST, they strategically decided to get involved in…

Teresa key learnings

New Year, Big Milestone: NST Celebrates 50th Anniversary with Key Learnings

  January 11, 2024

50 Years … it didn’t happen by accident. It took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by our company’s founders and leaders but also by each person who is part of…

Teresa Siles

NST President Teresa Siles in The San Diego Union-Tribune

  October 5, 2023

Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…

‘Make Things Better’ Initiative

Living Our Purpose with ‘Make Things Better’ Initiative

  March 1, 2023

There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…

People Are Not Your Biggest Asset

People Are Not Your Biggest Asset

  July 8, 2022

In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind,…

San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles

San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles: San Diego businesses are eager to reopen. Here’s what they should keep in mind

  June 16, 2021

The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates,…

Teresa Siles

Recognizing our Leaders – Teresa Siles

  April 2, 2021

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

Bringing our vision of redefining PR to life

NST: One Year Later

  March 15, 2021

One year ago this week is when most of us learned a significant shift in our daily lives was imminent. Businesses were shutting down. Schools closed. Panic shopping began and fear was palpable – but at NST, we were experiencing…


A Time to Debrief: 5 Business Learnings from 2020

  December 23, 2020

There is light at the end of the COVID-19 tunnel for many individuals and businesses, and it takes the form of vaccines with high marks for effectiveness. And while science is giving us much to be excited about, we’re far…


Special Report: COVID-19 Is The Pandemic We Worried About

  March 27, 2020

For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…

Redefining PR

Our Vision: Redefining PR

  October 10, 2019

At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases….

Nuffer, Smith, Tucker: Then & Now

  April 1, 2019

A new acquaintance of our firm recently commented on the uniqueness of Nuffer, Smith, Tucker both in its culture and approaches. I’m biased, for sure, but I happen to agree. Something special happens within our firm’s four walls, and to…


Interested in what NST can do for you?

Get in touch