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![Managing from the Middle](https://nstpr.com/wp-content/uploads/2023/08/Managing-from-the-Middle-blog.gif)
Managing from the Middle – How to get the Most from your Influencer and Brand Relationships
Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…
![The Future of TikTok in America](https://nstpr.com/wp-content/uploads/2023/06/The-Future-of-TikTok-in-America_1200x675.gif)
The Future of TikTok in America
TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…
![Lessons From a Public Affairs Professional Turned PR Pro](https://nstpr.com/wp-content/uploads/2022/11/Kirsten-blog-image.jpg)
Lessons From a Public Affairs Professional Turned PR Pro
Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…
![Unleashing the Power of LinkedIn](https://nstpr.com/wp-content/uploads/2022/05/Natalie-Blog-1920-x-1080.png)
Unleashing the Power of LinkedIn
According to LinkedIn, the platform’s mission is simple: connect the world’s professionals to make them more productive and successful. And while it’s undoubtedly known that LinkedIn is the chosen social media network for professional use, are people actually using it…
![Diversify Your Social Media Strategy](https://nstpr.com/wp-content/uploads/2022/01/Diversify-Your-Social-Media-Strategy.png)
Diversify Your Social Media Strategy
How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…
![Hero TikTok](https://nstpr.com/wp-content/uploads/2021/12/Hero-TikTok-Blog.png)
Harnessing the Power of TikTok
TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users…
![people using social media on phones](https://nstpr.com/wp-content/uploads/2021/08/people-using-social-media-on-phones.jpg)
Put Your Social Media Platforms to Work for You
Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…
![Create action](https://nstpr.com/wp-content/uploads/2021/08/hero-create-action-02.png)
Create Action: 5 Tips to Effectively Communicate with Elected Officials
Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…
![Hero Adjusting Social Media Strategy During a Pandemic](https://nstpr.com/wp-content/uploads/2020/04/hero-Adjusting-Social-Media-Strategy-During-a-Pandemic.png)
Adjusting Social Media Strategy During a Pandemic
A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…
![Hero for The Perks of User-Generated Content](https://nstpr.com/wp-content/uploads/2020/02/hero-the-perks-of-user-generated-content.png)
The Perks of User-Generated Content
In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…
![Quorom](https://nstpr.com/wp-content/uploads/2020/02/hero-quorom.png)
Capitalizing on the Social Media Activity of Elected Officials
Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…
![iPhone with Instagram App displaying WD-40](https://nstpr.com/wp-content/uploads/2019/11/NST-Blog-How_to_Get_Verified_on_Facebook_and_Instagram-2019.11-B.png)
How to Get Verified on Facebook and Instagram
Is your company or brand longing for a blue check mark online? In today’s day and age, brand recognition is everything. Influencers, brands and public figures want to stand out and be the best – and the coveted blue check…