The nst blog

As the world turned upside-down in 2020, your local morning show probably started to shift from interviews filled with glitz and glam to individuals of all industries Zooming in from their living rooms. The broadcast media, typically in the thick…

Search engine optimization (SEO) has come a long way since the old days of keyword stuffing and link purchasing. As algorithms get smarter and search engines rely more heavily on artificial intelligence, it is important to adjust your SEO strategy…

Melissa Rue Joins NST, Bringing New Expertise, Relationships and Strategic Insights With a laser focus on providing fresh, informed thinking and strategic value to clients, Nuffer, Smith, Tucker (NST) is expanding its leadership team with the addition of longtime PR…

Krista Smith Joins Agency as Account Executive Increasing its ability to create meaningful industry connections and provide strategic guidance for its agricultural clients, Nuffer, Smith, Tucker welcomes Krista Smith as an account executive. Smith brings a decade of marketing communication…

In 2021, NST is embarking on a new strategic plan focused on growth and empowerment of our people and client partners to reach their full potential – and we’re adding to our team. We’re looking for explorers ready to jump…

Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach…

The public relations and San Diego community lost a legend recently, with the passing of Valerie Lemke, who was 84. In 1974, she was a founding account executive of Nuffer, Smith, Tucker and rose through the ranks to ultimately serve…

Dear NST Client Partners and Friends, We’re writing to let you know about an important change at Nuffer, Smith, Tucker – one that we had hoped to share with greater celebration and fanfare. As of March 13, NST is under…

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…

As a result of its strategic and comprehensive approach to public relations, Nuffer, Smith, Tucker was recently recognized with seven honors at the 2019 Edward L. Bernays Mark of Excellence Awards Ceremony: A Black & White Affair on Nov. 7….

At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases….

Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…