NST Expands Strategic Leadership To Meet Growing Client Needs

Melissa Rue Joins NST, Bringing New Expertise, Relationships and Strategic Insights

With a laser focus on providing fresh, informed thinking and strategic value to clients, Nuffer, Smith, Tucker (NST) is expanding its leadership team with the addition of longtime PR veteran and former PR agency founder, Melissa Rue.

Formally Melissa Burns, Rue brings more than 20 years of public relations experience to her account director role, including 13 years directing client services and strategic planning for the mobile technology boutique PR agency she co-founded, Mobility Public Relations, which was acquired in 2018. A graduate of San Jose State University’s Bachelor of Science Public Relations program, Rue has driven PR success for household brands from Amazon and Dolby Laboratories, to Hewlett-Packard and Sony Electronics.

“At NST, we constantly aim to push ourselves, our industry and profession to explore, and Melissa brings expertise, a fresh perspective and a business-minded approach to do just that and immediately move the needle for NST’s present and future clients,” said NST President and Partner Teresa Siles. “Expanding our team with strong additions like Melissa actively propels our vision to ‘redefine PR.’”

While leading client efforts will be Rue’s primary charge, Siles also noted Rue’s contributions to driving overall agency growth.

“In addition to her client-focused work, Melissa will also play a key role in driving the next evolution of NST’s strategic plan, focused on serving not only our clients, but also our team, through mentorship, professional development and continuous learning opportunities,” said Siles.

NST opened in 1974 and over the past four decades has represented San Diego’s most notable brands and organizations locally, nationally and internationally – including WD-40 Company, Chicken of the Sea, Sony Electronics, McDonald’s, San Diego Zoo, San Diego State University and others. Rue is charged with broadening NST’s base of clients to complement the agency’s already successful agriculture, government and public outreach, and consumer goods practices.

“NST is an agency for companies and organizations who want to push beyond traditional PR, explore beyond the status quo and create strategic frameworks and relationships that produce results,” said Price Adams, NST Executive Vice President and Partner. “Melissa’s diverse perspective, strategic mindset and two decades of hands-on PR planning and execution, is the perfect complement to NST’s bench of experienced PR professionals.”

Companies and organizations interested in learning what NST can do for their business should email Melissa Rue at or call 619-296-0605 to schedule a new client evaluation. For more information on NST’s 46-year history serving clients, visit