Krista Smith Joins Agency as Account Executive
Increasing its ability to create meaningful industry connections and provide strategic guidance for its agricultural clients, Nuffer, Smith, Tucker welcomes Krista Smith as an account executive.
Smith brings a decade of marketing communication experience to her role, including messaging development, digital and social media strategy, content creation and event management. She has a passion for and extensive knowledge of California agriculture, including recently earning her master’s degree in public policy with an agricultural policy, narratives and framing emphasis. She also earned an agricultural communications minor as part of her bachelor’s degree in journalism.
She previously led consumer engagement efforts for the Paso Robles Wine Country Alliance, which included significant collaboration with the region’s wineries and growers. Most recently, Smith spent four years in public affairs and communications at Cal Poly, San Luis Obispo, where she oversaw the digital presence for the College of Liberal Arts and its 17 departments and programs.
At Nuffer, Smith, Tucker, Smith will support industry outreach for the California Citrus Pest & Disease Prevent Program (CPDPP), administered by California Department of Food Agriculture. She will focus on building partnerships with key allies, including growers, industry partners, research organizations, universities, farm bureaus and more. Smith aspires to build impactful relationships and encourage collaboration among industry partners.
“Effective agricultural communication requires a unique skill set, born of both knowledge of agriculture and a passion for farmers and ranchers,” said Teresa Siles, Nuffer, Smith, Tucker president and partner. “Krista has both. Her expertise will provide tremendous value to our food and agriculture partners, as they navigate issues, build on opportunities and engage with stakeholders.”
While organizations from a variety of industries have benefited from Nuffer, Smith, Tucker’s knowledge and discipline, the firm has built a strong agricultural practice, including agri-food clients, such as the National Pork Board, Markon Cooperative, the National Association of State Departments of Agriculture and more. Nuffer, Smith, Tucker is also the architect of Food Foresight, the world’s first trends intelligence system designed for the agri-food chain. A collaboration of Nuffer, Smith, Tucker and the California Institute of Food and Agricultural Research at University of California, Davis, Food Foresight is designed to distill exhaustive data collection into useful and digestible information for decision-making.