Our Vision: Redefining PR

At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see public relations as something bigger, greater and more meaningful.

We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results. We find ourselves doing much more than what many consider "traditional PR." From organizational planning to building industry-wide consensus on sensitive issues and developing trends analysis programs, NST is driving strategy in areas once reserved only for the C suite.

This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit and giving all efforts modern and forward-thinking relevancy.

Redefining PR means:

  • Constantly exploring beyond the status quo.
  • Looking for new tools and inspiration across disciplines.
  • A constant focus on strategy.
  • A firm commitment to our values.

Want to learn more or explore with us? Contact us to have a conversation.