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Nuffer, Smith, Tucker Selects Nutrition and Food Insecurity as Focus for ‘Make Things Better’ Initiative

  February 15, 2024

Celebrating 50 years of community engagement, Nuffer, Smith, Tucker (NST) enters the second year of its companywide charitable initiative, Make Things Better, with a newly dedicated cause: nutrition and food insecurity. NST’s Make Things Better initiative, launched in 2023, follows…

Teresa key learnings

New Year, Big Milestone: NST Celebrates 50th Anniversary with Key Learnings

  January 11, 2024

50 Years … it didn’t happen by accident. It took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by our company’s founders and leaders but also by each person who is part of…

hero nst bernays 2023

Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards

  November 13, 2023

Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…

Teresa Siles

NST President Teresa Siles in The San Diego Union-Tribune

  October 5, 2023

Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…

Managing from the Middle

Managing from the Middle – How to get the Most from your Influencer and Brand Relationships

  August 24, 2023

Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…

The Future of TikTok in America

The Future of TikTok in America

  June 30, 2023

TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…

Tom Gable Retirement

Tom Gable Retires from Nuffer, Smith, Tucker

  April 25, 2023

A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…

‘Make Things Better’ Initiative

Living Our Purpose with ‘Make Things Better’ Initiative

  March 1, 2023

There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…

NST Takes on Plastic Free July

NST Takes on Plastic Free July

  August 10, 2022

Reduce, reuse, recycle. These three words have been drilled into our heads since elementary school and continue to be at the forefront of conversations around the “plastics problem.” When juggling our busy daily routines, it can be hard to make…

People Are Not Your Biggest Asset

People Are Not Your Biggest Asset

  July 8, 2022

In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind,…

Unleashing the Power of LinkedIn

Unleashing the Power of LinkedIn

  May 18, 2022

According to LinkedIn, the platform’s mission is simple: connect the world’s professionals to make them more productive and successful. And while it’s undoubtedly known that LinkedIn is the chosen social media network for professional use, are people actually using it…

National Cocktail Day Blog

Cheers to National Cocktail Day

  March 24, 2022

Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us….

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