The nst blog

There is light at the end of the COVID-19 tunnel for many individuals and businesses, and it takes the form of vaccines with high marks for effectiveness. And while science is giving us much to be excited about, we’re far…

At NST, we believe strongly in supporting each other and being willing to lend a hand – so much so it’s one of our organization’s core values. Not only do we hold each other to this commitment, but we recognize…

Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach…

Collaboration plays an important role in the success of any business, and while it generally happens among coworkers and allies, rarely does it happen among industry peers who may be seen as competition – Worldcom Public Relations Group is an…

The public relations and San Diego community lost a legend recently, with the passing of Valerie Lemke, who was 84. In 1974, she was a founding account executive of Nuffer, Smith, Tucker and rose through the ranks to ultimately serve…

A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…

The COVID-19 pandemic has created a new “normal” in many aspects of life. Having no choice but to find alternatives for a variety of everyday activities, technology has eased the transition in many cases. Remote work has become a trend…

Dear NST Client Partners and Friends, We’re writing to let you know about an important change at Nuffer, Smith, Tucker – one that we had hoped to share with greater celebration and fanfare. As of March 13, NST is under…

In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…

Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…

Public relations practitioners play many roles – storytellers, business advisors, and sometimes, fortunetellers. Our clients look to us to forecast upcoming cultural, societal and professional trends and guide them through the changing landscape. It’s our job as PR professionals to…