The nst blog

When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…

Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…

Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…

Anja Riedel brings San Diego connections and insider market knowledge to region’s most established PR agency With expanded capabilities and increasing client needs, Nuffer, Smith, Tucker Public Relations (NST) adds Anja Riedel as an account executive to champion client programs…

At Nuffer, Smith, Tucker (NST), we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have…

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

One year ago this week is when most of us learned a significant shift in our daily lives was imminent. Businesses were shutting down. Schools closed. Panic shopping began and fear was palpable – but at NST, we were experiencing…

Melissa Rue Joins NST, Bringing New Expertise, Relationships and Strategic Insights With a laser focus on providing fresh, informed thinking and strategic value to clients, Nuffer, Smith, Tucker (NST) is expanding its leadership team with the addition of longtime PR…

Krista Smith Joins Agency as Account Executive Increasing its ability to create meaningful industry connections and provide strategic guidance for its agricultural clients, Nuffer, Smith, Tucker welcomes Krista Smith as an account executive. Smith brings a decade of marketing communication…