The nst blog
The Latest from NST
Categories
![Effective Client Relationships](https://nstpr.com/wp-content/uploads/2021/10/hero-Effective-Client-Relationships.jpg)
Building Effective Client Relationships
Nuffer, Smith, Tucker is set on redefining the role of public relations as something bigger, greater and more meaningful than its traditional definition. One way that we do this is by getting away from our desks (when we’re not working…
![Got QR Codes](https://nstpr.com/wp-content/uploads/2021/10/Hero-Got-QR-Codes.jpg)
The QR Code Comeback
From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…
![onal Branding in a Digital World](https://nstpr.com/wp-content/uploads/2021/10/hero-hello.png)
Personal Branding in a Digital World
Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks…
![Effective Presentations hero image](https://nstpr.com/wp-content/uploads/2021/07/hero-effective-presentations.png)
Effective Presentations in the Digital Age
The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…
![driving value from public relations](https://nstpr.com/wp-content/uploads/2021/07/hero-driving-value-from-public-relations.jpg)
PR for Nonprofits: Four Tips for Driving Value from Public Relations
At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…
![The Lost Art of the Cover Letter](https://nstpr.com/wp-content/uploads/2021/06/Cover-Letters-base.jpg)
The Lost Art of the Cover Letter
As businesses plan for office re-entry after more than a year and a half of remote work and a scaled back workforce, the need to find the right talent is more important than ever. Landing the job of your dreams…
![productivity vs efficiency target](https://nstpr.com/wp-content/uploads/2021/06/hero-productivity-vs-efficiency-target.png)
Productivity vs. Efficiency. What Should PR Pros Aim For?
Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time…
![San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles](https://nstpr.com/wp-content/uploads/2021/06/hero-teresa-ut.png)
San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles: San Diego businesses are eager to reopen. Here’s what they should keep in mind
The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates,…
![Aubrey Job Search Blog](https://nstpr.com/wp-content/uploads/2021/04/Aubrey-Job-Search-Blog_Website.jpg)
What New Grads Should Look for in the Job Search
“Find a real job,” they said. “It will be easy,” they said. Coming out of college and into the “real world,” where you have to find a “real job” in public relations can be intimidating. What if you can’t find…
![MLB All-Star Game](https://nstpr.com/wp-content/uploads/2021/04/hero-company-values.png)
Is it Time to Review Your Company Values?
Does your organization have company values? Do you know what they are? How often do you refer to them? If you can’t answer these questions definitively, it’s probably time to review them. If your company doesn’t have clearly defined values,…
![Make ‘WFH’ Work Better for You](https://nstpr.com/wp-content/uploads/2021/03/work-from-home-blog.jpg)
Make ‘WFH’ Work Better for You
Before March 13, 2020, I spent three years, 36 months and 6,261 working hours within the four walls of Nuffer, Smith, Tucker (NST). That afternoon NST held a staff-wide meeting, where it was announced we would be working from home…
![Target Audience. Digital Marketing and Advertising Concept](https://nstpr.com/wp-content/uploads/2021/02/Investing-in-Research.jpg)
Three Times When It Pays to Invest in Research
As the reverberations of the COVID-19 pandemic continue to impact businesses big and small, many organizations are looking for ways to tighten their marketing and communications budgets. While research projects intended to support or track progress of key company efforts…