The nst blog

With droves of knowledge workers around the world returning to the office this month – in various models – there are likely lots of people excited for the steps toward a return to normal. There are also a lot of…

Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year…

Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…

Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…

As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…

Anja Riedel brings San Diego connections and insider market knowledge to region’s most established PR agency With expanded capabilities and increasing client needs, Nuffer, Smith, Tucker Public Relations (NST) adds Anja Riedel as an account executive to champion client programs…

As the world turned upside-down in 2020, your local morning show probably started to shift from interviews filled with glitz and glam to individuals of all industries Zooming in from their living rooms. The broadcast media, typically in the thick…

Melissa Rue Joins NST, Bringing New Expertise, Relationships and Strategic Insights With a laser focus on providing fresh, informed thinking and strategic value to clients, Nuffer, Smith, Tucker (NST) is expanding its leadership team with the addition of longtime PR…

Krista Smith Joins Agency as Account Executive Increasing its ability to create meaningful industry connections and provide strategic guidance for its agricultural clients, Nuffer, Smith, Tucker welcomes Krista Smith as an account executive. Smith brings a decade of marketing communication…

In 2021, NST is embarking on a new strategic plan focused on growth and empowerment of our people and client partners to reach their full potential – and we’re adding to our team. We’re looking for explorers ready to jump…

The public relations and San Diego community lost a legend recently, with the passing of Valerie Lemke, who was 84. In 1974, she was a founding account executive of Nuffer, Smith, Tucker and rose through the ranks to ultimately serve…

A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…