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![50th anniversary](https://nstpr.com/wp-content/uploads/2024/04/hero-50th-anniversary.jpg)
Cheers to 50 Years!
Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in…
![Better Together PR and Marketing blog](https://nstpr.com/wp-content/uploads/2024/03/Better-Together-PR-and-Marketing_blog.gif)
Better Together: The Relationship Between PR And Marketing
There used to be a time in our profession when you worked in marketing or public relations (PR), never both. The norm was to specialize in one or the other, fostering collaboration without crossing into each other’s domain. Each role…
![hero GA4 Metrics blog](https://nstpr.com/wp-content/uploads/2024/01/hero-GA4-Metrics-blog.gif)
GA4 Metrics to Track in 2024
Website analytics are online tools that allow you to track and monitor your website’s performance. They tell you how many people visit your website, how they find your website, and what they do once they are on your website. Google…
![Navigating the Creative Journey](https://nstpr.com/wp-content/uploads/2023/10/Navigating-the-Creative-Journey_blog.gif)
Navigating the Creative Journey: 7 Career Insights for Emerging Designers
Recently, a friend approached me with a request to offer guidance to his daughter, an undergraduate student working towards her bachelor’s degree in art at San Diego State University, as she navigates the world of internships and her future career….
![Education vs Experience](https://nstpr.com/wp-content/uploads/2023/08/Education-vs-Experience_Blog.gif)
Education vs. Experience: Three Misconceptions Dispelled by Actually Working in PR
According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…
![Combatting Misinformation for a More Informed Society](https://nstpr.com/wp-content/uploads/2023/07/Combatting-Misinformation_blog.gif)
Combatting Misinformation for a More Informed Society
In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization,…
![The Art of the Pitch](https://nstpr.com/wp-content/uploads/2023/05/The-Art-of-the-Pitch_Blog.gif)
The Art of the Pitch: Embargo and Exclusive Pitching
To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…
![Lights Camera Action Corporate Videos](https://nstpr.com/wp-content/uploads/2023/04/NST-Blog_Lights-Camera-Action-Corporate-Videos_16x9.jpg)
Lights, Camera, Action: How to Harness the Power of Corporate Videos
The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…
![Simple Guide to ADA Compliance](https://nstpr.com/wp-content/uploads/2023/04/NST-Blog_Simple-Guide-to-ADA-Compliance_16x9.png)
A Simple Guide to ADA Compliance for your Website
All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…
![5 Reasons to Invest in PR Recession](https://nstpr.com/wp-content/uploads/2023/01/5-Reasons-to-Invest-in-PR-Recession-16x9-1.gif)
5 Reasons to Invest in PR During a Recession
Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin…
![Authentic Connections with your Audience hero image](https://nstpr.com/wp-content/uploads/2022/11/Authentic_Connections_with_your_Audience_1920x1080.jpg)
Authentic Connections with your Audience
The White House recently invited several TikTok influencers with a combined following of more than 67 million to Washington D.C. in an effort to encourage young voters to turn out to the polls ahead of the election on November 8th….
![NST Blog Company Culture](https://nstpr.com/wp-content/uploads/2022/10/NST_Blog_CompanyCulture_image_full_logo.jpg)
Good People + Good Culture = Good for Your Bottom Line
When people ask about your company, you may jump to share details on a big campaign you launched, media coverage secured, or an epic website redesign. But let’s not overlook who, made all of those big successes possible – the…