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Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards
Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…
Navigating the Creative Journey: 7 Career Insights for Emerging Designers
Recently, a friend approached me with a request to offer guidance to his daughter, an undergraduate student working towards her bachelor’s degree in art at San Diego State University, as she navigates the world of internships and her future career….
NST President Teresa Siles in The San Diego Union-Tribune
Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…
Managing from the Middle – How to get the Most from your Influencer and Brand Relationships
Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…
The Future of TikTok in America
TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…
Tom Gable Retires from Nuffer, Smith, Tucker
A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…
Lights, Camera, Action: How to Harness the Power of Corporate Videos
The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…
A Simple Guide to ADA Compliance for your Website
All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…
Living Our Purpose with ‘Make Things Better’ Initiative
There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in…
Lessons From a Public Affairs Professional Turned PR Pro
Recently, I experienced a huge career shift, both professionally and geographically. After spending a decade working in public affairs in Washington, D.C., I moved west to San Diego, landing at Nuffer, Smith, Tucker, an established and innovative public relations firm…
NST Takes on Plastic Free July
Reduce, reuse, recycle. These three words have been drilled into our heads since elementary school and continue to be at the forefront of conversations around the “plastics problem.” When juggling our busy daily routines, it can be hard to make…
People Are Not Your Biggest Asset
In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind,…