The nst blog

Hero: Cancel Culture

Why Public Relations Counsel is Critical in the Cancel Culture Era

  December 1, 2021

The last few years, filled with political turmoil, increased conversations around race and representation, growing use of social media for business purposes, and an ever-increasing expectation for brand transparency, made way for cancel culture as a permanent staple in our…

Finding your Dream Job

Finding your Dream Job

  November 22, 2021

“If you find a job you love, you’ll never work again.” That famous quote from Winston Churchill truly sums up why the “Great Resignation” is currently happening. The pandemic and the associated rise of remote work have changed the way…

Effective Client Relationships

Building Effective Client Relationships

  October 25, 2021

Nuffer, Smith, Tucker is set on redefining the role of public relations as something bigger, greater and more meaningful than its traditional definition. One way that we do this is by getting away from our desks (when we’re not working…

Got QR Codes

The QR Code Comeback

  October 11, 2021

From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…

onal Branding in a Digital World

Personal Branding in a Digital World

  October 1, 2021

Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks…

thought leadership: how to become a trusted industry expert

Thought Leadership: How to Become a Trusted Industry Expert

  September 1, 2021

When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…

people using social media on phones

Put Your Social Media Platforms to Work for You

  August 19, 2021

Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…

Create action

Create Action: 5 Tips to Effectively Communicate with Elected Officials

  August 11, 2021

Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…

Effective Presentations hero image

Effective Presentations in the Digital Age

  July 29, 2021

The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the…

driving value from public relations

PR for Nonprofits: Four Tips for Driving Value from Public Relations

  July 14, 2021

At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red…

The Lost Art of the Cover Letter

The Lost Art of the Cover Letter

  June 30, 2021

As businesses plan for office re-entry after more than a year and a half of remote work and a scaled back workforce, the need to find the right talent is more important than ever. Landing the job of your dreams…

productivity vs efficiency target

Productivity vs. Efficiency. What Should PR Pros Aim For?

  June 23, 2021

Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time…

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