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The Power of an Integrated Outreach Campaign
Does your integrated communications campaign take a holistic outreach approach? If you didn’t get BINGO, reach out to NST Today! In public relations, earned media – content created by a third-party source that is not paid – is often at…
The QR Code Comeback
From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months…
Put Your Social Media Platforms to Work for You
Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…
Create Action: 5 Tips to Effectively Communicate with Elected Officials
Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…
Setting the Foundation for a Successful Blog
Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can’t keep it up? We recognize that using a blog to connect with your audience may not be…
Ten ‘Landmines’ to Navigate Before Your Next Crisis
Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…
How 2020 Changed Super Bowl LV Advertising
Every year the Super Bowl not only brings iconic football to our screens, but iconic commercials as well – and this year was no different. 2020 was largely defined by a social justice movement and the COVID-19 pandemic, which changed…
Adjusting Social Media Strategy During a Pandemic
A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…
The Perks of User-Generated Content
In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…
As Reputation Drives Company Value, PR Deserves a Broader Role
A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…
Capitalizing on the Social Media Activity of Elected Officials
Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…
How to Get Verified on Facebook and Instagram
Is your company or brand longing for a blue check mark online? In today’s day and age, brand recognition is everything. Influencers, brands and public figures want to stand out and be the best – and the coveted blue check…