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New Year, New Opportunities

  January 5, 2021

In 2021, NST is embarking on a new strategic plan focused on growth and empowerment of our people and client partners to reach their full potential – and we’re adding to our team. We’re looking for explorers ready to jump…

Valerie

Remembering Valerie Lemke: Founding Team Member and Former NST Vice President

  August 31, 2020

The public relations and San Diego community lost a legend recently, with the passing of Valerie Lemke, who was 84. In 1974, she was a founding account executive of Nuffer, Smith, Tucker and rose through the ranks to ultimately serve…

SPECIAL REPORT: COVID-19

Special Report: COVID-19 Is The Pandemic We Worried About

  March 27, 2020

For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…

NST Leadership

NST Under New Ownership

  March 23, 2020

Dear NST Client Partners and Friends, We’re writing to let you know about an important change at Nuffer, Smith, Tucker – one that we had hoped to share with greater celebration and fanfare. As of March 13, NST is under…

Hero Image for PR Deserves a Broader Role

As Reputation Drives Company Value, PR Deserves a Broader Role

  February 12, 2020

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…

NST Team at the Bernays Awards

NST Wins Seven Edward L. Bernays Mark of Excellence Awards in 2019

  December 5, 2019

As a result of its strategic and comprehensive approach to public relations, Nuffer, Smith, Tucker was recently recognized with seven honors at the 2019 Edward L. Bernays Mark of Excellence Awards Ceremony: A Black & White Affair on Nov. 7….

Redefining PR

Our Vision: Redefining PR

  October 10, 2019

At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases….

Dave Nuffer

Dave Nuffer: Not Just Another ‘PR Guy’

  September 2, 2019

Nuffer, Smith, Tucker is celebrating its 45th anniversary, and to celebrate, we’re highlighting some of our past and current leaders. While many things have changed over the last four decades, one thing remains constant: all of our leaders have been…

On the Passing of Dr. Glen Broom

  August 12, 2019

Pictured from left to right: Dave Nuffer, Dr. Glen Broom, Allen H. Center, Kerry Tucker By Kerry Tucker & The Nuffer, Smith, Tucker Family We were sitting on the third base line on one of those great afternoons at Jack…

Nuffer, Smith, Tucker: Then & Now

  April 1, 2019

A new acquaintance of our firm recently commented on the uniqueness of Nuffer, Smith, Tucker both in its culture and approaches. I’m biased, for sure, but I happen to agree. Something special happens within our firm’s four walls, and to…

Michael Kulis

Nuffer, Smith, Tucker Strengthens Team With New Public Affairs Expertise

  February 4, 2019

Airport Authority Veteran Joins Agency as Director of Public Affairs and Government Relations Further developing its capability to deliver effective and meaningful government relations, strategic communications and public outreach for its clients, Michael Kulis joins Nuffer, Smith, Tucker as director…

How Will Farms, Food Business React to Disruption?

How Will Farms, Food Business React to Disruption?

  December 10, 2018

This article originally appeared in California Farm Bureau Federation’s Ag Alert. If there’s a term describing business in the second decade of the 21st century, it’s “disruption.” Entrepreneurs uncovering untapped needs and creating new ones, combined with technological innovations that…

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