The nst blog

As the reverberations of the COVID-19 pandemic continue to impact businesses big and small, many organizations are looking for ways to tighten their marketing and communications budgets. While research projects intended to support or track progress of key company efforts…

As the world turned upside-down in 2020, your local morning show probably started to shift from interviews filled with glitz and glam to individuals of all industries Zooming in from their living rooms. The broadcast media, typically in the thick…

It’s no secret that consumers are increasingly discerning about the brands and companies that win their business and purposeful companies that openly share their values and personality often create stronger relationships with their key stakeholders. Audiences want to trust brands…

Congratulations, you’ve landed your first PR internship! Now what? I spent the last six months as an intern with San Diego’s most storied PR agency, Nuffer Smith Tucker, leaving me with a fantastic experience complete with “ah-ha” lightbulb moments and…

Search engine optimization (SEO) has come a long way since the old days of keyword stuffing and link purchasing. As algorithms get smarter and search engines rely more heavily on artificial intelligence, it is important to adjust your SEO strategy…

Each year the team of lexicographers, linguists and language technologists at Oxford Languages, the publisher of the Oxford English Dictionary, collect and explore “evidence-based data” to understand the year’s developments in language. The most popular outcome from this linguistic exploration…

There is light at the end of the COVID-19 tunnel for many individuals and businesses, and it takes the form of vaccines with high marks for effectiveness. And while science is giving us much to be excited about, we’re far…

At NST, we believe strongly in supporting each other and being willing to lend a hand – so much so it’s one of our organization’s core values. Not only do we hold each other to this commitment, but we recognize…

Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach…

Collaboration plays an important role in the success of any business, and while it generally happens among coworkers and allies, rarely does it happen among industry peers who may be seen as competition – Worldcom Public Relations Group is an…

The COVID-19 pandemic has created a new “normal” in many aspects of life. Having no choice but to find alternatives for a variety of everyday activities, technology has eased the transition in many cases. Remote work has become a trend…

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…