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SEO Didn’t Die, It Evolved – New SEO Best Practices For 2021

  January 14, 2021

Search engine optimization (SEO) has come a long way since the old days of keyword stuffing and link purchasing. As algorithms get smarter and search engines rely more heavily on artificial intelligence, it is important to adjust your SEO strategy…

Breaking Through the Clutter with Video

Breaking Through the Clutter with Video

  October 27, 2020

Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach…

Hero Adjusting Social Media Strategy During a Pandemic

Adjusting Social Media Strategy During a Pandemic

  April 13, 2020

A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…

SPECIAL REPORT: COVID-19

Special Report: COVID-19 Is The Pandemic We Worried About

  March 27, 2020

For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…

Hero for The Perks of User-Generated Content

The Perks of User-Generated Content

  February 24, 2020

In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…

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Capitalizing on the Social Media Activity of Elected Officials

  February 3, 2020

Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…

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How to Get Verified on Facebook and Instagram

  November 25, 2019

Is your company or brand longing for a blue check mark online? In today’s day and age, brand recognition is everything. Influencers, brands and public figures want to stand out and be the best – and the coveted blue check…

How to Make a National Media Story Work Locally

  September 23, 2019

Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…

[Media] Pitch Perfect

  August 15, 2019

Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…

Cultivating Genuine Engagement with Elected Leaders

  August 6, 2019

While most of California’s local elected officials serve only as part-time mayors and councilmembers, they are responsible for representing the interests of thousands of their fellow citizens and must educate themselves on a wide-range of policy issues. The challenge of…

Making the Most of an On-Location Media Event

  April 10, 2019

On behalf of NST client, the Citrus Pest & Disease Prevention Program (CPDPP), our team is charged with the Herculean task of educating roughly 40 million California residents about a deadly citrus tree disease called Huanglongbing (HLB) and the pest…

The Latest App Sensation: TikTok

The Latest App Sensation: TikTok

  March 19, 2019

TikTok is the latest mobile app to take the internet – and world – by storm. Formerly known as the app musical.ly, TikTok is a short-form video app that prides itself on “mak[ing] every second count.” Released in the United…

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