NST Logo
  • About Us
  • Careers
  • What We Do
  • Results
  • Blog
  • Let’s Talk
Color Bars

Nuffer, Smith, Tucker’s new ownership team includes (L to R): Executive Vice President Price Adams, President Teresa Siles and Executive Vice President of Operations Mary Correia-Moreno.

Variety is the Spice of Agency Life

March 7th, 2018 | Nuffer, Smith, Tucker | Public Relations

When I graduated from Gonzaga University in 2016, I had the vision of landing a corporate or nonprofit public relations job because I wanted to be passionate about the work I was doing. Fast forward to now, and here I am loving working at a PR agency and coming up on a year and a half at NST!

When friends and relatives ask me what a typical day looks like, I always have to stop and think since there are many different elements to the job. I have come to love that no one day is ever the same and I have a variety of projects for different clients.

So what does an account coordinator at a PR agency do? Consider these daily activities:

  • News Releases: This form of writing is sent to media contacts to get the word out about something going on with a client, in hopes that the news will be published.
  • Media Lists: In order to send a news release, you have to first know which publications and contacts you’re going to send it to. While a colleague is finishing a news release, I will help create a custom media list that fits best with the particular topic and audience.
  • Pitching: Once a news release is finished and the media list is ready, I will help “pitch” a story over email to a media contact and then conduct follow-up calls.
  • Social Media: In today’s times, social media and technology are a big part of our lives, and one of the top ways people get their news. Many agencies have taken on the task of managing their clients’ social media pages. At NST, I help draft social media content and engage with followers for our client partners.
  • Influencer Outreach: Along with social media, utilizing influencers has also become an important communications vehicle for brands. I help clients find influencers that best fit their audience, develop content plans and contracts and help create a schedule for their blog or social posts.
  • Research: Most people don’t think of research as a public relations task, but it can be an important one. In order to best position a client, I provide my colleagues with some research to help us develop compelling brand messaging.
  • Meetings: They can be time consuming, but they are essential for planning projects and checking in with my teams. Some of the best ideas come from group brainstorms.

I feel lucky to be working at one of the best public relations agencies in San Diego and I’m enjoying the fast-paced agency life. Thank you to the NST team for your mentorship and for showing me that exploring never stops!

« Previous Post | Next Post »

Recent Posts

  • 4 Tips to Get the Most from Your PR Internship
    January 20th, 2021
  • SEO Didn’t Die, It Evolved – New SEO Best Practices For 2021
    January 14th, 2021
  • NST Expands Strategic Leadership To Meet Growing Client Needs
    January 7th, 2021
  • NST Expands Agriculture Expertise With New Team Member
    January 7th, 2021
  • New Year, New Opportunities
    January 5th, 2021
  • Topics

    • Crisis Management
    • Design & Development
    • Featured
    • Food & Agriculture
    • Government Relations
    • Leadership
    • Marketing
    • Media Relations
    • NST News
    • Public Affairs
    • Public Relations
    • Social Media
    • Writing

Search

Need Our Help?

Connect With Us

Related Topics

4 Tips to Get the Most from Your PR Internship

January 20th, 2021

SEO Didn’t Die, It Evolved – New SEO Best Practices For 2021

January 14th, 2021

NST Expands Strategic Leadership To Meet Growing Client Needs

January 7th, 2021

NST Expands Agriculture Expertise With New Team Member

January 7th, 2021
NST Logo

619.296.0605

4045 Third Ave. | Suite 200
San Diego, CA 92103

Subscribe to the NST newsletter for updates,
new strategies, and more!

Worldcom Logo

Made with by Nuffer, Smith, Tucker Public Relations © 2021

We use cookies to ensure we give you the best experience on our website and for analytical purposes. By using our website or clicking OK, you are agreeing to these terms.OK