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Recognizing our Leaders – Teresa Siles
At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…
Recognizing our Leaders – Mary Correia-Moreno
At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…
NST: One Year Later
One year ago this week is when most of us learned a significant shift in our daily lives was imminent. Businesses were shutting down. Schools closed. Panic shopping began and fear was palpable – but at NST, we were experiencing…
Make ‘WFH’ Work Better for You
Before March 13, 2020, I spent three years, 36 months and 6,261 working hours within the four walls of Nuffer, Smith, Tucker (NST). That afternoon NST held a staff-wide meeting, where it was announced we would be working from home…
Three Times When It Pays to Invest in Research
As the reverberations of the COVID-19 pandemic continue to impact businesses big and small, many organizations are looking for ways to tighten their marketing and communications budgets. While research projects intended to support or track progress of key company efforts…
COVID-19 and the Broadcast Media
As the world turned upside-down in 2020, your local morning show probably started to shift from interviews filled with glitz and glam to individuals of all industries Zooming in from their living rooms. The broadcast media, typically in the thick…
How 2020 Changed Super Bowl LV Advertising
Every year the Super Bowl not only brings iconic football to our screens, but iconic commercials as well – and this year was no different. 2020 was largely defined by a social justice movement and the COVID-19 pandemic, which changed…
Creating an Authentic Brand Voice
It’s no secret that consumers are increasingly discerning about the brands and companies that win their business and purposeful companies that openly share their values and personality often create stronger relationships with their key stakeholders. Audiences want to trust brands…
4 Tips to Get the Most from Your PR Internship
Congratulations, you’ve landed your first PR internship! Now what? I spent the last six months as an intern with San Diego’s most storied PR agency, Nuffer Smith Tucker, leaving me with a fantastic experience complete with “ah-ha” lightbulb moments and…
NST Expands Strategic Leadership To Meet Growing Client Needs
Melissa Rue Joins NST, Bringing New Expertise, Relationships and Strategic Insights With a laser focus on providing fresh, informed thinking and strategic value to clients, Nuffer, Smith, Tucker (NST) is expanding its leadership team with the addition of longtime PR…
NST Expands Agriculture Expertise With New Team Member
Krista Smith Joins Agency as Account Executive Increasing its ability to create meaningful industry connections and provide strategic guidance for its agricultural clients, Nuffer, Smith, Tucker welcomes Krista Smith as an account executive. Smith brings a decade of marketing communication…
New Year, New Opportunities
In 2021, NST is embarking on a new strategic plan focused on growth and empowerment of our people and client partners to reach their full potential – and we’re adding to our team. We’re looking for explorers ready to jump…