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A Time to Debrief: 5 Business Learnings from 2020
There is light at the end of the COVID-19 tunnel for many individuals and businesses, and it takes the form of vaccines with high marks for effectiveness. And while science is giving us much to be excited about, we’re far…
Giving Back During a Year that Took So Much
At NST, we believe strongly in supporting each other and being willing to lend a hand – so much so it’s one of our organization’s core values. Not only do we hold each other to this commitment, but we recognize…
Benefiting from PR Industry Collaboration
Collaboration plays an important role in the success of any business, and while it generally happens among coworkers and allies, rarely does it happen among industry peers who may be seen as competition – Worldcom Public Relations Group is an…
How to Make the Most of a Virtual Meeting
The COVID-19 pandemic has created a new “normal” in many aspects of life. Having no choice but to find alternatives for a variety of everyday activities, technology has eased the transition in many cases. Remote work has become a trend…
Special Report: COVID-19 Is The Pandemic We Worried About
For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…
As Reputation Drives Company Value, PR Deserves a Broader Role
A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…
The 2020 Relevance Report Forecasts PR Trends
Public relations practitioners play many roles – storytellers, business advisors, and sometimes, fortunetellers. Our clients look to us to forecast upcoming cultural, societal and professional trends and guide them through the changing landscape. It’s our job as PR professionals to…
Our Vision: Redefining PR
At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases….
How to Make a National Media Story Work Locally
Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…
An Internship Worth Your Time
Are you looking for an internship that goes beyond morning coffee runs and basic office work? The Nuffer, Smith, Tucker internship program provides young professionals a hands-on opportunity to learn the fundamentals of the public relations industry. Part of the…
Using a PSA to Drive Action
A public service announcement (PSA) is traditionally a video or audio clip that is disseminated by local broadcast news stations free of charge with the ultimate goal of raising awareness toward a concern or changing public attitude, behavior or perceptions…
[Media] Pitch Perfect
Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…