The nst blog

At NST, we believe strongly in supporting each other and being willing to lend a hand – so much so it’s one of our organization’s core values. Not only do we hold each other to this commitment, but we recognize…

Let’s face it, the COVID-19 pandemic has put most of us in front of our computers for hours on end. In person meetings are replaced with Zoom sessions, and even networking opportunities have gone virtual. With fewer opportunities to reach…

Collaboration plays an important role in the success of any business, and while it generally happens among coworkers and allies, rarely does it happen among industry peers who may be seen as competition – Worldcom Public Relations Group is an…

The COVID-19 pandemic has created a new “normal” in many aspects of life. Having no choice but to find alternatives for a variety of everyday activities, technology has eased the transition in many cases. Remote work has become a trend…

A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…

Public relations practitioners play many roles – storytellers, business advisors, and sometimes, fortunetellers. Our clients look to us to forecast upcoming cultural, societal and professional trends and guide them through the changing landscape. It’s our job as PR professionals to…

At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases….

Public relations professionals often hope a local story they are pitching makes national news. On some occasions, the opposite situation presents itself and we are challenged to make a national story work locally in order to be more effective at…

Are you looking for an internship that goes beyond morning coffee runs and basic office work? The Nuffer, Smith, Tucker internship program provides young professionals a hands-on opportunity to learn the fundamentals of the public relations industry. Part of the…

A public service announcement (PSA) is traditionally a video or audio clip that is disseminated by local broadcast news stations free of charge with the ultimate goal of raising awareness toward a concern or changing public attitude, behavior or perceptions…

Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…

While most of California’s local elected officials serve only as part-time mayors and councilmembers, they are responsible for representing the interests of thousands of their fellow citizens and must educate themselves on a wide-range of policy issues. The challenge of…