The nst blog

Important things to remember when formulating your pitch As communications professionals, we understand the importance of a strong media pitch and outreach plan. In today’s information-heavy world, it’s important for organizations to set themselves apart by expanding their reach and…

Pictured from left to right: Dave Nuffer, Dr. Glen Broom, Allen H. Center, Kerry Tucker By Kerry Tucker & The Nuffer, Smith, Tucker Family We were sitting on the third base line on one of those great afternoons at Jack…

On behalf of NST client, the Citrus Pest & Disease Prevention Program (CPDPP), our team is charged with the Herculean task of educating roughly 40 million California residents about a deadly citrus tree disease called Huanglongbing (HLB) and the pest…

A new acquaintance of our firm recently commented on the uniqueness of Nuffer, Smith, Tucker both in its culture and approaches. I’m biased, for sure, but I happen to agree. Something special happens within our firm’s four walls, and to…

Would anyone care if your company or brand ceased to exist? Statistically – probably not. According to a recent study shared by AdWeek, participants said they wouldn’t care if 77 percent of brands went away. So, how do you ensure…

At some point, companies may take a look at their current visual branding and think “this doesn’t really reflect who we are anymore.” They may have hobbled along with a just-OK logo, but realized its shortcomings over time. Or maybe the company…

Meeting facilitation is no easy task, especially when working with a group of divergent stakeholders. And even within a group of closely aligned individuals, a meeting may be subject to a variety of challenges from the microphone hog to the…

Airport Authority Veteran Joins Agency as Director of Public Affairs and Government Relations Further developing its capability to deliver effective and meaningful government relations, strategic communications and public outreach for its clients, Michael Kulis joins Nuffer, Smith, Tucker as director…

Agency Recognized for Consumer Product Marketing, Blogger Campaigns, Media Relations, Research, Direct Mail and Publications Thanks to its strategic and creative approach to public relations, Nuffer, Smith, Tucker took home seven awards from the 2018 Edward L. Bernays Mark of…

Agency Welcomes Creative Manager and Account Executive Further developing its capabilities to create effective and meaningful marketing communications, media relations, community relations, strategic planning and digital and social media campaigns for its clients, Nuffer, Smith, Tucker adds two new hires…

In the world of public relations, there is an important stakeholder group that sometimes gets overshadowed by customers, public officials and shareholders: employees. But that could be changing, as CEOs and CMOs representing businesses across the globe see retaining quality…

In our work to redefine public relations, we consider ourselves lucky to have consistently partnered with clients who are equally dedicated to thinking outside of the box to achieve ambitious goals. One of those clients is the Port of San…