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New Year, Big Milestone: NST Celebrates 50th Anniversary with Key Learnings
50 Years … it didn’t happen by accident. It took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by our company’s founders and leaders but also by each person who is part of…
Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards
Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the…
Navigating the Creative Journey: 7 Career Insights for Emerging Designers
Recently, a friend approached me with a request to offer guidance to his daughter, an undergraduate student working towards her bachelor’s degree in art at San Diego State University, as she navigates the world of internships and her future career….
NST President Teresa Siles in The San Diego Union-Tribune
Organizational Values, Purpose & Culture are More Important Than Ever According to a 2022 Harris Poll, 82 percent of shoppers want a consumer brand’s values to align with their own. That same survey found that three quarters of shoppers have…
Managing from the Middle – How to get the Most from your Influencer and Brand Relationships
Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage…
Education vs. Experience: Three Misconceptions Dispelled by Actually Working in PR
According to the Muck Rack State of PR Report 2023, more than half of public relations pros think the term “public relations” needs to be defined more broadly. As public relations practices have evolved past traditional areas of scope, PR…
Combatting Misinformation for a More Informed Society
In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization,…
The Future of TikTok in America
TikTok’s popularity has exploded since its introduction to the U.S. in the fall of 2016, becoming the fourth most popular social media platform in the country, only surpassed by Facebook, Instagram and Facebook Messenger (Source: DataReportal, May 2023). However, its…
The Art of the Pitch: Embargo and Exclusive Pitching
To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An…
Tom Gable Retires from Nuffer, Smith, Tucker
A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1,…
Lights, Camera, Action: How to Harness the Power of Corporate Videos
The online world is dominated by video content. In 2023, video is expected to account for 82.5% of all web traffic, making it the most popular type of content online. According to a recent Forbes article showcasing the top website…
A Simple Guide to ADA Compliance for your Website
All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to…