The nst blog
The Latest from NST
Categories
Joining a PR Agency Mid-Pandemic
Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year…
Thought Leadership: How to Become a Trusted Industry Expert
When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing…
Create Action: 5 Tips to Effectively Communicate with Elected Officials
Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…
San Diego PR Agency Bolsters Government Relations and Agriculture Capabilities
Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…
7 Key Metrics to Measure in Google Analytics
You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…
What is a Style Guide and Why Do You Need One?
When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…
NST Adds Local Firepower with New Team Member
Anja Riedel brings San Diego connections and insider market knowledge to region’s most established PR agency With expanded capabilities and increasing client needs, Nuffer, Smith, Tucker Public Relations (NST) adds Anja Riedel as an account executive to champion client programs…
Recognizing our Leaders – Price Adams
At Nuffer, Smith, Tucker (NST), we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have…
Recognizing our Leaders – Teresa Siles
At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…
Recognizing our Leaders – Mary Correia-Moreno
At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…
NST: One Year Later
One year ago this week is when most of us learned a significant shift in our daily lives was imminent. Businesses were shutting down. Schools closed. Panic shopping began and fear was palpable – but at NST, we were experiencing…
A Recipe for Creating Accessible Web Content
You’ve written an informative, compelling, and all-around awesome piece of digital content. You featured stunning photos and followed all the best practices for SEO to get users to visit your website. A good story, a dash of great visuals, and…