The nst blog

productivity vs efficiency target

Productivity vs. Efficiency. What Should PR Pros Aim For?

  June 23, 2021

Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time…

San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles

San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles: San Diego businesses are eager to reopen. Here’s what they should keep in mind

  June 16, 2021

The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates,…

Analytics dashboards

7 Key Metrics to Measure in Google Analytics

  June 11, 2021

You’ve spent countless hours writing the web copy based on SEO best practices for your freshly designed and newly launched website using the latest and greatest accessible web technologies, and that’s great news! But your work is not done. It’s…

Hero image what is a style guide and why do you need one

What is a Style Guide and Why Do You Need One?

  May 10, 2021

When your team creates print and online content, does the imagery look cohesive and is the messaging and tone consistent? If not, it may be time for a style guide. A style guide (also known as a “brand book”) is…

Aubrey Job Search Blog

What New Grads Should Look for in the Job Search

  April 30, 2021

“Find a real job,” they said. “It will be easy,” they said. Coming out of college and into the “real world,” where you have to find a “real job” in public relations can be intimidating. What if you can’t find…

Anja Riedel

NST Adds Local Firepower with New Team Member

  April 20, 2021

Anja Riedel brings San Diego connections and insider market knowledge to region’s most established PR agency With expanded capabilities and increasing client needs, Nuffer, Smith, Tucker Public Relations (NST) adds Anja Riedel as an account executive to champion client programs…

MLB All-Star Game

Is it Time to Review Your Company Values?

  April 14, 2021

Does your organization have company values? Do you know what they are? How often do you refer to them? If you can’t answer these questions definitively, it’s probably time to review them. If your company doesn’t have clearly defined values,…

Price Adams

Recognizing our Leaders – Price Adams

  April 9, 2021

At Nuffer, Smith, Tucker (NST), we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have…

Teresa Siles

Recognizing our Leaders – Teresa Siles

  April 2, 2021

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

Mary Correia-Moreno

Recognizing our Leaders – Mary Correia-Moreno

  March 26, 2021

At Nuffer, Smith, Tucker, we’ve set our sights on redefining public relations. While so much has changed over the last four decades, at NST one thing has remained constant – each of our agency leaders, past and present, have been…

Bringing our vision of redefining PR to life

NST: One Year Later

  March 15, 2021

One year ago this week is when most of us learned a significant shift in our daily lives was imminent. Businesses were shutting down. Schools closed. Panic shopping began and fear was palpable – but at NST, we were experiencing…

Screenreader device

A Recipe for Creating Accessible Web Content

  March 10, 2021

You’ve written an informative, compelling, and all-around awesome piece of digital content. You featured stunning photos and followed all the best practices for SEO to get users to visit your website. A good story, a dash of great visuals, and…

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