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4 Tips to Get the Most from Your PR Internship
Congratulations, you’ve landed your first PR internship! Now what? I spent the last six months as an intern with San Diego’s most storied PR agency, Nuffer Smith Tucker, leaving me with a fantastic experience complete with “ah-ha” lightbulb moments and…
New Words from the Year that left us Speechless
Each year the team of lexicographers, linguists and language technologists at Oxford Languages, the publisher of the Oxford English Dictionary, collect and explore “evidence-based data” to understand the year’s developments in language. The most popular outcome from this linguistic exploration…
A Time to Debrief: 5 Business Learnings from 2020
There is light at the end of the COVID-19 tunnel for many individuals and businesses, and it takes the form of vaccines with high marks for effectiveness. And while science is giving us much to be excited about, we’re far…
Giving Back During a Year that Took So Much
At NST, we believe strongly in supporting each other and being willing to lend a hand – so much so it’s one of our organization’s core values. Not only do we hold each other to this commitment, but we recognize…
Benefiting from PR Industry Collaboration
Collaboration plays an important role in the success of any business, and while it generally happens among coworkers and allies, rarely does it happen among industry peers who may be seen as competition – Worldcom Public Relations Group is an…
Adjusting Social Media Strategy During a Pandemic
A recent webinar hosted by content marketing consulting firm Convince & Convert discussed how our current environment is affecting brand’s social media strategies and the changes that must be made to operations in the interim. In the “11 Things You…
How to Make the Most of a Virtual Meeting
The COVID-19 pandemic has created a new “normal” in many aspects of life. Having no choice but to find alternatives for a variety of everyday activities, technology has eased the transition in many cases. Remote work has become a trend…
Special Report: COVID-19 Is The Pandemic We Worried About
For years, the Food Foresight panel – and scientists and health professionals across the globe – warned it would happen: a pandemic capable of bringing the health of people and economies worldwide to their knees. COVID-19 has been the shock…
The Perks of User-Generated Content
In the digital age, anyone with access to social media or other online platforms can be a content creator. Social media content can be genuine and authentic because users are willing to speak candidly about brands, products or services. User-generated…
As Reputation Drives Company Value, PR Deserves a Broader Role
A recent report by global PR firm Weber Shandwick quantified a belief long preached by PR practitioners around the globe – reputation is (nearly) everything. In the “State of Corporate Reputation” report, the authors noted “corporate reputation is an invaluable…
Capitalizing on the Social Media Activity of Elected Officials
Many of us in the government and public relations profession can recall a time when receiving a shout out from an elected representative of thousands, or even millions, of citizens required a significant amount of groundwork and often close connections…
The 2020 Relevance Report Forecasts PR Trends
Public relations practitioners play many roles – storytellers, business advisors, and sometimes, fortunetellers. Our clients look to us to forecast upcoming cultural, societal and professional trends and guide them through the changing landscape. It’s our job as PR professionals to…