The nst blog
The Latest from NST
Categories
Cheers to National Cocktail Day
Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us….
Diversify Your Social Media Strategy
How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious…
Harnessing the Power of TikTok
TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users…
Farm to Corporate Table: Business Practices Grown on A Walnut Farm
Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the…
Motivational Tips for the Greatest Comeback Story of All Time: The Return to Office
With droves of knowledge workers around the world returning to the office this month – in various models – there are likely lots of people excited for the steps toward a return to normal. There are also a lot of…
Joining a PR Agency Mid-Pandemic
Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year…
Put Your Social Media Platforms to Work for You
Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in…
Create Action: 5 Tips to Effectively Communicate with Elected Officials
Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When…
San Diego PR Agency Bolsters Government Relations and Agriculture Capabilities
Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public…
Ten ‘Landmines’ to Navigate Before Your Next Crisis
Crises come in all forms and sizes, from the nuisance lawsuit or customer complaints that go viral, to major cybersecurity breaches, sexual harassment issues, or other incidents that impact a community or take human lives. As strategic public relations professionals,…
Public Relations 101: Building and Maintaining Relationships
As public relations professionals, one question we get a lot is, “what is public relations?” If you’ve watched any TV show or movie, your idea of PR is probably based off Samantha Jones from Sex and The City or Olivia…
NST Adds Local Firepower with New Team Member
Anja Riedel brings San Diego connections and insider market knowledge to region’s most established PR agency With expanded capabilities and increasing client needs, Nuffer, Smith, Tucker Public Relations (NST) adds Anja Riedel as an account executive to champion client programs…