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An Internship Worth Your Time
Are you looking for an internship that goes beyond morning coffee runs and basic office work? The Nuffer, Smith, Tucker internship program provides young professionals a hands-on opportunity to learn the fundamentals of the public relations industry. Part of the…
Using a PSA to Drive Action
A public service announcement (PSA) is traditionally a video or audio clip that is disseminated by local broadcast news stations free of charge with the ultimate goal of raising awareness toward a concern or changing public attitude, behavior or perceptions…
Dave Nuffer: Not Just Another ‘PR Guy’
Nuffer, Smith, Tucker is celebrating its 45th anniversary, and to celebrate, we’re highlighting some of our past and current leaders. While many things have changed over the last four decades, one thing remains constant: all of our leaders have been…
On the Passing of Dr. Glen Broom
Pictured from left to right: Dave Nuffer, Dr. Glen Broom, Allen H. Center, Kerry Tucker By Kerry Tucker & The Nuffer, Smith, Tucker Family We were sitting on the third base line on one of those great afternoons at Jack…
Nuffer, Smith, Tucker: Then & Now
A new acquaintance of our firm recently commented on the uniqueness of Nuffer, Smith, Tucker both in its culture and approaches. I’m biased, for sure, but I happen to agree. Something special happens within our firm’s four walls, and to…
Does Your Company or Brand Add Value?
Would anyone care if your company or brand ceased to exist? Statistically – probably not. According to a recent study shared by AdWeek, participants said they wouldn’t care if 77 percent of brands went away. So, how do you ensure…
The Art of Meeting Facilitation: Tips for Facilitating Productive Conversations
Meeting facilitation is no easy task, especially when working with a group of divergent stakeholders. And even within a group of closely aligned individuals, a meeting may be subject to a variety of challenges from the microphone hog to the…
Nuffer, Smith, Tucker Strengthens Team With New Public Affairs Expertise
Airport Authority Veteran Joins Agency as Director of Public Affairs and Government Relations Further developing its capability to deliver effective and meaningful government relations, strategic communications and public outreach for its clients, Michael Kulis joins Nuffer, Smith, Tucker as director…
How Will Farms, Food Business React to Disruption?
This article originally appeared in California Farm Bureau Federation’s Ag Alert. If there’s a term describing business in the second decade of the 21st century, it’s “disruption.” Entrepreneurs uncovering untapped needs and creating new ones, combined with technological innovations that…
NST Wins Seven Edward L. Bernays Awards for Work with WD-40 Company, California Citrus Mutual and Ronald McDonald House Charities of San Diego
Agency Recognized for Consumer Product Marketing, Blogger Campaigns, Media Relations, Research, Direct Mail and Publications Thanks to its strategic and creative approach to public relations, Nuffer, Smith, Tucker took home seven awards from the 2018 Edward L. Bernays Mark of…
Nuffer, Smith, Tucker Expands Expertise With The Addition Of Two Team Members
Agency Welcomes Creative Manager and Account Executive Further developing its capabilities to create effective and meaningful marketing communications, media relations, community relations, strategic planning and digital and social media campaigns for its clients, Nuffer, Smith, Tucker adds two new hires…
Report Finds Employees a Top Priority of Business Leaders
In the world of public relations, there is an important stakeholder group that sometimes gets overshadowed by customers, public officials and shareholders: employees. But that could be changing, as CEOs and CMOs representing businesses across the globe see retaining quality…